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It’s More Than the Color of Money: Investor Relations Goes Green

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among … | MORE »

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Online Video’s 1% Problem

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is … | MORE »

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Are You Ready to Tell Your Story? Crisis Planning in a 24/7 Media Environment

For as long as we can remember, media training included telling clients to “triage” media this way in a crisis: •    Do radio interviews first because they broadcast every hour. •    Next, talk to the … | MORE »

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Trust & Public Relations: What the Research Says

Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when called upon to … | MORE »

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Leveraging Company Operations and Scale to Drive Social and Business Impacts

During the last 25 years, traditional cause marketing and cause branding have evolved.  Americans’ expectations for companies when it comes to supporting social issues remain at an all-time high (83 percent in 2007, according to … | MORE »

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It’s Easy Being Green—Theoretically

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population … | MORE »

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Public Affairs in the Age of Conversational Communications

As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job. … | MORE »

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PR Lessons From The Political Trenches

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book … | MORE »

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How to Launch a Great Podcast

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million … | MORE »

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How Content is Being Consumed (Hint: Online)

The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture’s 2008 Global Media Content Survey. The poll revealed that such revenue has grown … | MORE »

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