Carrie Fox For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re… Continued
Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.
Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.
Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.
Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?
Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.
While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.