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Maximizing Digital Influence

A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense … | MORE »

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Online Video Consumption Rises at Work

New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S. … | MORE »

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Key Performance Indicators

Knowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that … | MORE »

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In Media Training, a Little Realism Goes a Long Way

Media training must be realistic, maybe even jarring at times to be effective.  It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative.  And if you can handle … | MORE »

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Global Participation in World Monitoring Day Increased 60% in 2008

More than 73,000 people worldwide visited their local streams, rivers, lakes and other water bodies in celebration of World Water Monitoring Day in 2008. | MORE »

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Executive Coaching & Media Training: Same Difference?

To many, executive coaching sounds an awful lot like media training—just for a broader stakeholder base. And, in many ways, you are right. PR professionals’ expertise in coaching, training or other types of counseling is … | MORE »

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Dare to be Different: Attracting Media Attention

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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Many Consumers Still Buying Green Despite Economy

Four out of five people say they are still buying green products and services today—which sometimes cost more—even in the midst of a U.S. recession. A new study commissioned by Green Seal and EnviroMedia Social … | MORE »

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Tip Sheet: Proving Value: 10 Measures of Success

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but … | MORE »

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Case Study: Construction Concerto: Event Marketing & Media Relations Efforts Orchestrate a Groundbreaking Move

Company: MacPhail Center for Music Agency: Fast Horse Timeframe: 2006-2007 Since 1907, the Minneapolis-based MacPhail Center for Music has been one of the country’s most respected–and most understated–music education centers. As the organization’s centennial approached, … | MORE »

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