Topics

Gov. Brownback Gets an F in Social Media

November 28th, 2011 by

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.

4 Do’s and 4 Don’ts of Using Facebook as a PR Tactic 

November 28th, 2011 by

Jason Winocour and Idil Cakim lay out four ways to boost your PR efforts on Facebook, and four pitfalls to avoid.

Klout Gives PR Pros Another Reason to Be on Google+

November 23rd, 2011 by

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.

Qantas Takes a Nose-Dive on Twitter

November 22nd, 2011 by

Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.

Five Ways to Support—and Strengthen—Internal Advocates

November 21st, 2011 by

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Five Top Metrics You Should Be Tracking on Facebook

November 21st, 2011 by

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

While personal budget increases most often result in increases in traveling and vacationing, spending on recreation and entertainment are most likely to be reduced under budget constraints.

Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take… Continued