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Community Papers Preferred Source of Local News

January 17th, 2012 by

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Social Signals Become More Critical for SEO Efforts in 2012  

January 16th, 2012 by

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Social Signals Become More Critical for SEO Efforts in 2012  

January 16th, 2012 by

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Getting a Customer Price Increase Right: Come On Down, Public Relations

January 16th, 2012 by

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes.

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Tip Sheet: Get a Grip on Conversations: Map a Social Graph

January 16th, 2012 by

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

January 16th, 2012 by

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued