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‘Green-back’: Does the Environment Sell in Investor Communications?

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this … | MORE »

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How To…Media Train C-Suite Executives

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers … | MORE »

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Women Bloggers Gaining Clout

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers." | MORE »

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How To Media Train C-Suite Executives

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape: | MORE »

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Giving Something Back

Why being charitable can be a big boost to your company’s bottom line. | MORE »

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Measuring Employee Recognition for Maximum Results

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in … | MORE »

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Zeroing in on Your Universe of Online Influencers

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get … | MORE »

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Are Journalists ‘Green’ With Skepticism?

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions. | MORE »

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PR News Webinar: How to Really Leverage YouTube for PR—Video Links

Please follow these video links for PR News’ July 21 YouTube webinar. | MORE »

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Back to School Shopping: Green is Still Good

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important. | MORE »

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