A look at the week that was in PR, including stories about: Wells Fargo’s troubles in Chicago and its attempt to return to the Windy City’s good graces.
Topics
Snapchat Eyeing IPO at $25 Billion, WSJ Reports
October 7th, 2016 by Ian James WrightSnap Inc. is preparing for an initial public offering as early as late March, The Wall Street Journal reported Thursday. The potential valuation: $25 billion. Those following Snapchat’s history may remember that Facebook offered a $3 billion buyout in 2013, which CEO Evan Spiegel turned down.
4 Tips to Keep a Blossoming PR Agency Growing Tall
October 7th, 2016 by Catriona Harris, Uproar PREventually, with a lot of work and a little luck, you’ll look down and realize that you’re flying—but what now? Once you’ve established your agency, it’s time to take a step back and think about how you can make it grow. As an influx of potential clients and employee applicants come your way, use these four tips to help ease the growing pains and ensure you continue building off of the solid foundation you’ve laid.
Wells Fargo Cites Donations in Response to Chicago Sanction
October 6th, 2016 by Mark RenfreeChicago joined several cities and states across the country in halting business with Wells Fargo. In response to the decision, Wells Fargo released a statement that highlighted the good the company does in the community. Will focusing on the money it put back into the city do enough to stem the negativity surrounding the brand?
Delays in Responses to Customer Tweets Decreases Potential Revenue, Twitter Study Says
October 6th, 2016 by Sophie MaerowitzIf your brand is on Twitter, it (literally) pays to respond quickly and consistently to followers’ tweets. A recent survey conducted by Twitter in partnership with Applied Marketing Science (AMS) found that brands that respond quickly to customer queries on Twitter see increased revenue and brand loyalty, while waiting too long to respond can cause major drops in potential sales.
Face Facts: Image Analytics Is Becoming Critical for Communicators
October 5th, 2016 by Seth ArensteinIt’s difficult to be at a PR conference and avoid hearing that video and photographs are exploding on social media platforms. Mary Meeker of Kleiner Perkins Caufield & Byers estimated in her most recent report that 3.25 billion photos are shared daily on Facebook, WhatsApp, Instagram and Snapchat. It makes sense then that brand communicators are anxious to capture data related to imagery as they measure their PR efforts and use such metrics to shape corporate strategy.
4 Ways PR Pros Will Want to Use Google’s Pixel Phone
October 5th, 2016 by Ian James WrightGoogle on Tuesday unveiled its new Pixel smartphone (and the slightly larger Pixel XL) at the #MadeByGoogle keynote. Capitalizing on the timing of the iPhone 7 announcement a month ago—and the controversy over its lack of a headphone jack—Google positioned its new offering as a favorable alternative for those who aren’t willing to follow Apple’s path.
What’s Next for Next-Gen PR Pros? Hashing It Out in a Twitter Chat
October 4th, 2016 by Steve GoldsteinThe Internet has, of course, revolutionized the way we communicate. And since public relations is at its core communication itself, PR professionals have had to make great, Darwinian leaps in the last 40 years. PR News and Havas PR teamed up for a Twitter chat to look at PR’s next evolutionary phase and the trends that will further reshape the discipline.
Facebook Takes Cue From Snapchat With Messaging Updates
October 4th, 2016 by Mark RenfreeIf imitation is the sincerest form of flattery, then Snapchat must be feeling pretty buttered up. In the past week Facebook launched two additions to its messaging suite that more or less clone Snapchat’s most popular features. Facebook’s Messenger app launched a small test run of “Messenger Day,” which lets users send customized photos and videos that disappear in a day, similar to Snapchat Stories. And WhatsApp users can now edit photos and video with text overlays of multiple colors, emojis and custom drawings.
7 Ways the White House Built Buzz Around the SXSL Live Stream
October 3rd, 2016 by Sophie MaerowitzAt the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers.