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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

When Pitching Deal Bloggers, Don’t Be Frugal With Information

October 10th, 2011 by

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Increase Media Coverage By Tying Your Story to a Larger Trend

October 10th, 2011 by

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.

To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?

October 10th, 2011 by

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Twitter Watch: As Fans Mourned Steve Jobs, Words Spoke Volumes

October 10th, 2011 by

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

October 10th, 2011 by

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

October 6th, 2011 by

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

2011 Digital PR Awards – Video

October 4th, 2011 by

Winner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued

2011 Digital PR Awards – Blog: People

October 4th, 2011 by

Winner: Marian Salzman – Euro RSCG Worldwide PR The CEO of Euro RSCG Worldwide PR, North America, has a lot on her mind—and many of those thoughts go out to audiences via platforms that include… Continued