Topics


avatar

Press Release SEO Tips

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they … | MORE »

Comments Off

avatar

Seven (Mostly Digital) PR Tips To Boost Brand Awareness

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase … | MORE »

Comments Off

avatar

Making Your Widget Work for You

Almost everyone understands the basic concept of a widget – what it is and what it does -  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives … | MORE »

Comments Off

avatar

Business and Human Rights – On the Radar Screen

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years.  By any measure, how companies are … | MORE »

Comments Off

avatar

All That Glitters isn’t Green

As never before, environmental sustainability programs offer PR professionals the opportunity to have a meaningful impact on the operations of the organizations we serve.  In few other areas are reputation and operations more closely linked. … | MORE »

Comments Off

avatar

Mastering E-mail Etiquette to Media

There’s nothing more aggravating than to be at the receiving end of a monster photo attachment that not only exceeds your computer’s maximum megabytes but paralyzes it for the remainder of the day. The angst … | MORE »

Comments Off

avatar

Measuring Corporate Responsibility’s ROI

In years past, a company with strong philanthropic activities was viewed as a pillar of the community—a good corporate citizen. Today, companies are defining their corporate citizenship—or corporate responsibility—less by their charitable contributions and more … | MORE »

Comments Off

avatar

How Medical Products Companies Should Handle Media When in a Legal Dispute

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is … | MORE »

Comments Off

avatar

How to Make Your Online Pressroom Reporter-Friendly

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that … | MORE »

Comments Off

avatar

Enhance Your CSR by Marketing from a Philanthropic Perspective

Lately, consumers have been seeing red. To be more specific, Product (RED), the brainchild of singer/activist Bono and DATA co-founder Bobby Shriver. Product (RED) is an initiative to raise awareness and funds for The Global … | MORE »

Comments Off