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Corporate Philanthropy: Lessons Learned

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations … | MORE »

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Building Internal Partnerships: Getting your Corporate Board Involved in Your Company’s Philanthropic Strategy

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the … | MORE »

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Winning Over the Critics

Trying to alter public—and media—perception of a product can be a trying proposition.  However, in McDonald’s ongoing Quality Moms Correspondents Campaign, which centered on building positive viral and WOM buzz about the quality of its … | MORE »

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Best Practices for Launching a Successful Corporate Volunteerism Program

Thinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key … | MORE »

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7 Ways to Recession-Proof Your Online Content

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of … | MORE »

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Using Technology To Your PR Advantage

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa … | MORE »

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Quick Study: Generation Y’s Bill of Rights; C-Level Executives Like Morning Coffee, Internet; ‘Greenfluence’ in Mass Market

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the … | MORE »

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How to Successfully Align Your Company with the Right Cause

Aligning your company with a nonprofit group or cause—or "cause marketing"—is a way to give back to your community while building credibility and good will for your business. It can translate into customer loyalty and … | MORE »

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Spelling out CSR to Management

    Corporate social responsibility is commonplace in today’s business world. Companies like Target, for instance, promote their charitable giving almost as much as their products and Honeywell’s Hometown Solutions program has won multiple awards since … | MORE »

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10 Principles of Effective Crisis Communications

When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant damage. Negative news … | MORE »

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