With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.
Edelman’s Monte Lutz offers a preview of his Aug. 9 Facebook Conference discussion on how—and how not to—build a community of continually engaged brand advocates.
Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions.
Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.
Case Study: Students Get Crash Course in Media Training to Help Spread Awareness of High School Science Competition
While well-versed in math and science, it was imperative that the high-school finalists in the prestigious Siemens Competition be educated in giving media interviews to better explain their entries.
Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes
â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking …
While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.
When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.