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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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A Crowdsourcing Misfire From Moleskine

Moleskine’s call for entries for a design contest has alienated a segment of its customer base. | MORE »

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PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed. | MORE »

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PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed. | MORE »

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What PR Pros Should Know About Intellectual Property

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros. | MORE »

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What PR Pros Should Know About Intellectual Property

Intellectual property and business law attorney Barbara Berschler explains the subtle nuances of IP laws and how they affect PR pros. | MORE »

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Request for Free Labor Comes With a Price for Obama Campaign

A poster design contest produces an expected outcome for the Obama team. | MORE »

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Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career. | MORE »

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Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career. | MORE »

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