Topics

Five Top Metrics You Should Be Tracking on Facebook

November 21st, 2011 by

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

While personal budget increases most often result in increases in traveling and vacationing, spending on recreation and entertainment are most likely to be reduced under budget constraints.

Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take… Continued

Companies Overlooking Online Customer Feedback

November 21st, 2011 by

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback.

Kardashians Backlash: Is Occupy E! Next?

November 18th, 2011 by

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!.

Have You Analyzed Your Facebook Strategy Lately?

November 18th, 2011 by

With so many ways to engage and interact with a community on Facebook, it’s easy for a brand to lose track and leave fans by the wayside. Here are some tips to keep in mind so you don’t.

PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

November 17th, 2011 by

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA.

PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

November 17th, 2011 by

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA.

What to Say When You Can’t Say ‘Yes’

November 17th, 2011 by

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.