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Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

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Getting the C-Suite to Understand and Value CSR

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority. | MORE »

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Feeling Socially Inept? It’s Time for a Social Media Gut Check

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace. | MORE »

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Release Me: The New Rules of News Releases

Best practices for writing and targeting that time-hallowed news offering—the press release | MORE »

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10 Tips to Remember When Real Crisis Strikes

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota. | MORE »

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Release Tactics, Changing Perceptions of Press Releases

Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage. | MORE »

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Study: Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform. | MORE »

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Why Should Luxury Companies Care about Sustainability and Social Responsibility?

Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds … | MORE »

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Aiming for the Perfect Metrics Formula

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following: | MORE »

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Tips For Making Twitter a Reality For an Organization

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives. | MORE »

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