Topics

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

Lack of Preparation Mars Costa Cruises Press Conference

January 25th, 2012 by

CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.

One Login, Lots of Data: Google’s Simplified Privacy Policy

January 25th, 2012 by

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.

4 Key Strategies to Effective Employee Crowdsourcing

January 25th, 2012 by

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach.

Top 5 Digital Skills PR Leaders Need to Master

January 24th, 2012 by

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s

January 24th, 2012 by

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.