Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.
Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.
Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight
Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide. Image courtesy of the …
As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started.
Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell
After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves.
Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.
There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.
Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?
Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.