Topics

7 Must-Read Books for Communicators

November 7th, 2012 by

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

Young Consumers Mix Media Channels, But TV Still Rules

November 6th, 2012 by

73% of people aged 16-25 years old look to TV to stay informed about daily events.

3 Lessons on How a Broadcast Never Tells the Whole Story

November 6th, 2012 by

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

PR Being Reshaped by Digital and Generational Divides

November 5th, 2012 by

A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.

Women’s Health Burned by Prescheduled Facebook Post

November 5th, 2012 by

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.

Moms More Influential In Person Than on Facebook

November 2nd, 2012 by

A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.

Businesses Question Advertising Return—Opening for PR?

November 1st, 2012 by

Ad agency tenure had been declining steadily as clients continue to consolidate

JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar

November 1st, 2012 by

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

October 29th, 2012 by

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

How to Create Crisp Calls to Action in Content

October 29th, 2012 by

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.