Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.
73% of people aged 16-25 years old look to TV to stay informed about daily events.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.
Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.
Ad agency tenure had been declining steadily as clients continue to consolidate
In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.
The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.