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Charting the Industry: How Communicators Value Facebook

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story. | MORE »

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Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls

Don’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive. | MORE »

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Case Study: External Approach to Internal Comms Equals Better Employee Engagement

Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results. | MORE »

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Tip Sheet: How to Pick the Right Crisis Comms Counsel

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help. | MORE »

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Case Study: Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort

Looking to deflect criticism that it’s member companies were contributing to child obesity, the American Beverage Association launched a massive initiative that reduced calories in drinks shipped to schools by nearly 90%. | MORE »

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Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable

A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey. | MORE »

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PR News Announces Nonprofit PR Awards Finalists

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C. | MORE »

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B2B Companies Play the Field in Sports Arena for Branding Opportunities

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies. | MORE »

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Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing. | MORE »

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Certifiably Consumable: Buyers Respond Best to Official Seals 

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery. | MORE »

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