Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.
If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.
Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?
Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.
With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.
When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.
As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.