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Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and… Continued

“Organic is dead.” Whether or not you agree with this statement, social media platforms unquestionably favor sponsored posts over organic posts in followers’ feeds, and it’s now more important than ever to secure a paid social media budget if you want your brand’s posts to rise above the throng. But how can PR professionals make the case for those budget dollars with the C-suite given the ever-present challenge of proving ROI on social media?

There’s good news and bad news when it comes to managing crises in the digital era. On the upside, brands are able to reach their stakeholders directly via social, yet digital tech spreads word of crises, accurate or not. The five minutes that Warren Buffett once said it takes to ruin a reputation is no longer the case. It’s now been reduced to the time it takes someone to create a Facebook post.

Winner: RF|Binder – Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand RF|Binder was tasked with bringing to market the first-ever culinary algae oil: Thrive. During the launch, the agency sought… Continued

PR News celebrated the agencies that set benchmarks of excellence in client PR efforts, as well as internally, at its annual awards luncheon Oct. 19, where the 2016 Platinum PR Awards were also celebrated. Florencia Lozano of “Narcos” and comedian Aparna Nancherla were on hand to present awards to recipients.

Winner: Cone Communications – 2015 Jiffy Lube National Donut Day Jiffy Lube’s senior leadership is especially keen on driving business around tire services. Cone saw an opportunity to align tire services with National Donut Day, focusing on… Continued

Winner: SKDKnickerbocker – Katrina 10: Resilient New Orleans The 10-year anniversary of Hurricane Katrina marked a milestone in the City of New Orleans’ recovery and presented an opportunity to showcase what “resilience” means in practice. With… Continued

Co-Winner: Alpaytac Marketing Communications/Public Relations – SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch When a client has never been in the coffee category and plans to launch a coffeemaker, an agency has got… Continued

Co-Winner: Sage Communications – Leadership Greater Washington Fully Integrated Communications Campaign Sage Communications first conducted a messaging session with key organizational stakeholders, wherein a messaging hierarchy and matrix were established. Sage then created guideline materials for… Continued

Co-Winner: MWWPR – Consumer Marketing Practice MWW’s consumer practice enjoyed an exceptional year in 2015, punctuated by a series of high-profile account wins. As communications management consultants, MWW’s consumer practice looked across the agency and… Continued