Topics

Request for Free Labor Comes With a Price for Obama Campaign

October 20th, 2011 by

A poster design contest produces an expected outcome for the Obama team.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.

Communication CPR: How Adding a ‘C’ to PR Can Breathe New Life Into Your Career

October 20th, 2011 by

Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.

Advances in Crisis Communications Tied to Social and Natural Upheavals 

October 18th, 2011 by

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

Are Communications Execs Losing Interest in Social Media?

October 17th, 2011 by

A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

Consumers Don’t See Value in Sharing Personal Data

October 17th, 2011 by

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

CMOs Can’t Get Grip on Digital/Social Platforms  

October 17th, 2011 by

While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking.

Transparency Key to Keeping the Vitriol Out of Political Donations

October 17th, 2011 by

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.