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PR News Webinar: How to Really Leverage YouTube for PR—Video Links

Please follow these video links for PR News’ July 21 YouTube webinar. | MORE »

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Back to School Shopping: Green is Still Good

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important. | MORE »

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Bloggers Are Becoming More Credible

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are. | MORE »

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Taming the Social Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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Best Practices for Building a Sustainability Program

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines. | MORE »

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Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes … | MORE »

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Successfully Balancing Business and Philanthropy

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on. | MORE »

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Sample Social Media Data Sources

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world. | MORE »

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How to Develop Successful Cause-Related Marketing Programs

An expert offers 10 ways to make your next cause related marketing program a great success. | MORE »

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Bloggers Don’t Like Being Called Journalists

New study reveals that blogging is becoming more mainstream and more influential for PR pros. | MORE »

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