Reaching ‘Ungettables’: Best Place is At the Gas Pump

December 19th, 2012 by

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

Vague Terms of Service Puts Instagram on Defensive

December 19th, 2012 by

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

Public Questions CSR Motives of Top Companies

December 18th, 2012 by

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

December 17th, 2012 by

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

6 Tips for Getting the Most Out of a Freelance Writer

December 17th, 2012 by

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

For PR Pros, Turning the Tables During Job Interviews Is Key

December 14th, 2012 by

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Big Opportunity: 3 Tips for Getting a Better Read on Data

December 14th, 2012 by

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.