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Ways PR Pros Can Avoid Disaster When Using Intellectual Property

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them. | MORE »

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Real-World Mobile Engagement Strategies for Nonprofits

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost. | MORE »

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Seeking to Break Political Fall, Obama Opens Tumblr Account

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late? | MORE »

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15 Steps to Social Media News Release Success

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release. | MORE »

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Executive Branding Critical as Visibility Becomes a Clear Objective

In an age of public skepticism and a general mistrust in business, it’s no longer acceptable for executives to hide behind the C-suite door. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs. | MORE »

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Dr Pepper Ten Targets Men, Alienates Women

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired. | MORE »

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Tip Sheet: The 7 Underlying Principles of PR Measurement

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable. | MORE »

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Perry’s Media Coverage is Well-Toned

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators. | MORE »

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