Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.
After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.
Study points to the growing demand among companies for data that can drive strategic marketing decisions.