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Preparing for a Global PR Battle: Understand Cultures, Influencers

January 18th, 2012 by

Access Communications’ Brian Regan provides four tips for conducting global media outreach.

An Opportunity for Pinkberry to Do Good

January 18th, 2012 by

Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Community Papers Preferred Source of Local News

January 17th, 2012 by

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

PR News Announces CSR Awards Finalists

January 16th, 2012 by

Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Social Signals Become More Critical for SEO Efforts in 2012  

January 16th, 2012 by

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.