Topics


avatar

Green Business: From Risk Management To Opportunity Capitalization

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and … | MORE »

Comments Off

avatar

College Students Prefer Socially Conscious/Eco-Friendly Brands, says New Study

According to a  Alloy Media + Marketing’s 8th annual College Explorer study, not only will a record-level of 13.6 million incoming college students (age 18-30) account for a record $237 billion in spending this year  … | MORE »

Comments Off

avatar

10 Ways NonProfits Can Maximize Press Coverage

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This … | MORE »

Comments Off

avatar

Welcome to the Jungle: Investor Relations Joins the Blogosphere

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies … | MORE »

Comments Off

avatar

Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be … | MORE »

Comments Off

avatar

When Media Goes Too Far: How to Handle Unethical Reporters

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting … | MORE »

Comments Off

avatar

Spreading the Word

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out … | MORE »

Comments Off

avatar

Greening the Landscape of Modern-day Businesses

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural … | MORE »

Comments Off

avatar

Gen Y’s Fave Green Brands

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, … | MORE »

Comments Off

avatar

How to Subscribe to an RSS Reader

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool … | MORE »

Comments Off