Topics

Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

December 5th, 2011 by

There are five key questions to ask to determine if you are measuring your social media activity effectively.

Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

December 5th, 2011 by

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

December 5th, 2011 by

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

Charting the Industry: Craft Messages of Ease in Times of Stress

December 5th, 2011 by

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

Charting the Industry: Craft Messages of Ease in Times of Stress

December 5th, 2011 by

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

YouTube Evolves Into a Communicator’s Medium

December 2nd, 2011 by

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

December 2nd, 2011 by

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

How to Take an Online Conversation Offline

December 1st, 2011 by

Not all conversations between brands and their audiences should have the entire Web as an audience.

2011 PR People Awards – CSR Leader of the Year

November 30th, 2011 by

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."

2011 PR People Awards – CSR Leader of the Year

November 30th, 2011 by

Goodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."