Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.
71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
What makes for good content marketing? You can start with creating content that’s engaging.