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Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

Foursquare Makes It Easier for Companies to Go Geo-Social

May 2nd, 2012 by

Businesses are now being offered the option to instantly get their Foursquare pages verified—for a $10 fee.