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PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members

In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences. | MORE »

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Key PR Lessons From the Financial Overhaul Battle

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption. | MORE »

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Five Key Steps to Implementing Successful Green Initiatives

Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green. | MORE »

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Social Media and Crises: Identify Audiences Before You Need Them

Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis. | MORE »

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2011 CSR Awards: Overall Leader in CSR Practices – Organization with between 10,000 and 25,000 Employees

With over 40 CSR initiatives in 2010 supporting education, environmental awareness, health and wellness and citizenship, Viacom practices what its Corporate Responsibility Council preaches: citizenship and charitable efforts. | MORE »

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2011 Legal PR Awards: Client Newsletter

Winner: Duane Morris – Duane Morris Alumni Program Looking to tap a distinguished alumni network of more than 2,000 legal pros for business leads and valuable networking connections, in 2010 law firm Duane Morris created … | MORE »

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CSR Awards: Corporate/Community Partnership

International Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.
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2011 CSR Awards: Workplace Innovation

Deloitte brought fun sustainability concepts to employees’ children and their friends from New York City to India through a bevy of interactive surveys, tips and green projects. | MORE »

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2011 CSR Awards: Environmental Stewardship

The Walt Disney Company’s Corporate Citizenship team tapped stars like Miley Cyrus and the Jonas Brothers to inspire kids to adopt sustainable practices in their daily lives as part of its Friends For Change: Project Green campaign. | MORE »

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2011 CSR Awards: Community Affairs

More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools. | MORE »

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