Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results.
The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts.
If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind.
Few would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.
CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.
If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.
A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.
Why measuring your company’s ROI should go beyond sales and profits.
An excellent way of generating media attention for your CSR activities is through a speakers program.
Inaugurating green efforts won’t work unless you have stakeholder buy-in.