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How to Counter the Ambush Reporter

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation. | MORE »

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Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or … | MORE »

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Best In-Class: Environmental Credos Worthy of Emulation

Check out these three brands that practice what they preach when it comes to sustainability. | MORE »

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Agency or In House: The Fiscal and Pragmatic Truth

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many … | MORE »

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A Rundown of UPS’ Social Media Iinitiatives

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company. | MORE »

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Make Twitter an Effective Business Tool in Four Steps

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are … | MORE »

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10 Top Brands Using Twitter Effectively

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon. | MORE »

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Five Components of Increasing Online Visibility

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition. | MORE »

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Sustainability: A Key Issue in Marketing

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line. | MORE »

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Why Social Media is Revolutionizing News Content and Distribution

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape. | MORE »

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