Topics

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

To Make Your Organization CRM Ready, Know Thy Customer

January 6th, 2012 by

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

January 6th, 2012 by

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Issues Measurement and Analysis: Ask These Questions First

January 5th, 2012 by

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

Ignoring the Rules the Quickest Way to Lose at Launching Contests on Facebook

January 5th, 2012 by

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles.

Social Sites’ Role In Reaching Key Influencers Grows

January 4th, 2012 by

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

Google Punishes Itself After Inadvertently Doing ‘Evil’

January 4th, 2012 by

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.