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How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

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Young Americans Pledge Allegiance to Apple, Oreos

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores. | MORE »

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Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

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Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

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Checklist: Questions to Consider When Prepping Your Organization for a Crisis

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program. | MORE »

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C. | MORE »

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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Impact of Blogs on Women’s Buying Decisions

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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