Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.
Samara Finn, a VP in Marina Maher Communications’ Creative Catalyst Group (CCG), leads online influencer communications at MMC.
Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty ReturnOctober 1st, 2012 by jhudson
The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.
The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.
To combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."