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Best Practices to Leverage Keyword Insights

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: | MORE »

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Advertisers Hit Homerun at All-Star Game

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball … | MORE »

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Discovery Education: Doubling the Fun with a Product Launch

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery … | MORE »

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Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable … | MORE »

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How to Counter the Ambush Reporter

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation. | MORE »

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Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or … | MORE »

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Best In-Class: Environmental Credos Worthy of Emulation

Check out these three brands that practice what they preach when it comes to sustainability. | MORE »

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Make Twitter an Effective Business Tool in Four Steps

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are … | MORE »

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Agency or In House: The Fiscal and Pragmatic Truth

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many … | MORE »

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A Rundown of UPS’ Social Media Iinitiatives

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company. | MORE »

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