In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.
Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.
Just 8% of CMOs say their company already has "very advanced" mobile capabilities.
86% of consumers think big businesses maximized profits at the expense of customers and communities.
Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.
Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy DifferenceOctober 15th, 2012 by jhudson
A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.
While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.