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How CSR Can Have the Opposite Effect

This Valentine’s day, I enjoyed a corporate love-in. I was fortunate enough to attend my fourth annual Business in the Community (BITC) conference in six years. It is always fascinating to hear what the leaders … | MORE »

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Humor is the Best Marketing Medicine

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has … | MORE »

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Marketing Mandates for 2009; Hiring Managers Missing Red Flags; Enhancing Risk Management

Marketing Budgets Stable, Efficiency Not: Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, according to the CMO Council’s annual Marketing Outlook study. The Council’s audit of more than 650 … | MORE »

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Financial Firms’ Failure to Communicate; Networkers Balk at Ads; Downturn Damages Internal PR Depts

Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession. | MORE »

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How To…Re-Brand/Redesign a Corporate Web Site

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. | MORE »

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Intelligence Convergence: Measurement’s New Frontier

Media measurement and analysis may have been borne out of the concept of counting clips but, especially in this increasingly fragmented media landscape, painting a complete picture of your organization’s reputation among each stakeholder group … | MORE »

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How to Grow Your PR Business During a Recession

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best … | MORE »

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Many Companies Plan to Increase Sustainability

When it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two … | MORE »

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Despite Recession, American Consumers Still Buying Green

Even during a bad economy, more American consumers are buying green products, says a new study commissioned by Green Seal Inc. and EnviroMedia Social Marketing, conducted by Opinion Research Corporation. The study, dubbed the 2009 … | MORE »

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Twitter Surges in Popularity; Behind Facebook and MySpace

The latest BurrellesLuce study of media rankings revealed significant jumps for some social networks, while the list of most-read blogs remained relatively unchanged since last year’s report. The findings include: •    Twitter recorded the most … | MORE »

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