From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.
Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.
A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.
Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.
By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.
Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices
Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.
As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?
New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.