Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

November 15th, 2012 by

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.

Top Brands Adopt Instagram at Record Pace

November 14th, 2012 by

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

Study: PR Lacks Big Ideas and Creativity

November 14th, 2012 by

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.

Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan? 

November 13th, 2012 by

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

Creativity an Influential Force in PR Going Forward

November 13th, 2012 by

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

No Business Is Too Small for Workplace Violence

November 13th, 2012 by

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.

Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust

November 12th, 2012 by

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog

November 12th, 2012 by

Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.

Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs

November 12th, 2012 by

To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.