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10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

October 8th, 2012 by

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

October 8th, 2012 by

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

10 Do’s and Don’ts for Writing Today’s News Release

October 8th, 2012 by

Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.

Don’t Hide Behind the Internet, Says Small Biz Owner

October 4th, 2012 by

Leni Calas of the Mamas Network discusses small business PR tactics.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Is Your Organization Sitting On a Data Goldmine?

October 2nd, 2012 by

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

2012 Digital PR Awards: PR Firm of the Year – Digital

October 1st, 2012 by

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.

2012 Digital PR Awards: Digital Marketing Campaign – $200K – $500K

October 1st, 2012 by

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

Tim Cook’s Public Apology Puts Apple on the Crisis Management Map

October 1st, 2012 by

Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.