Topics

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

July 30th, 2012 by

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

July 30th, 2012 by

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Charting the Industry: PR Opportunity in Teens’ Green Leanings

July 30th, 2012 by

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Charting the Industry: PR Opportunity in Teens’ Green Leanings

July 30th, 2012 by

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Tip Sheet: Grilled About ROI? Ask About Value of Reputation

July 30th, 2012 by

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

5 Tips for Dealing With Hecklers on Twitter

July 27th, 2012 by

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

5 Tips for Dealing With Hecklers on Twitter

July 27th, 2012 by

Being harassed by a heckler can put a brand’s social media manager in a tough spot. Travelocity’s Joel Frey and UCLA School of Nursing’s Laura Perry provide five tips for constructively dealing with bad behavior on Twitter.

5 Ways to Get Your CSR Efforts Recognized

July 26th, 2012 by

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known.