Topics


avatar

10 Best Practices for Marketing Socially Responsible Businesses

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks: | MORE »

Comments Off

avatar

Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. | MORE »

Comments Off

avatar

Social Media Monitoring Tools: 10 Questions to Ask

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:

 | MORE »

Comments Off

avatar

Helping Migrant Communities: Western Union Targets Global Customer Base for Massive CSR Campaign

Known long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home. | MORE »

Comments Off

avatar

Tips for Executing a Global CSR Campaign

What companies should consider when executing a global CSR effort. | MORE »

Comments Off

avatar

Achieving Effective Measurement: Strategic and Tactical Tips—Tops to Bottom

n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs. | MORE »

Comments Off

avatar

Build Your Brand the Social Way

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move. | MORE »

Comments Off

avatar

Navigating the New Media World: How to Reach Key Influencers

The new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources. | MORE »

Comments Off

avatar

More Seniors Using the Web—Women Outpace Men

While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age. | MORE »

Comments Off

avatar

CMOs to Increase Social Media Focus in 2010

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers … | MORE »

Comments Off