Topics

Consumers Take Closer Note of Companies’ Practices

January 29th, 2013 by

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

January 28th, 2013 by

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

What Vine, Twitter’s New Video Service, Means for PR Pros

January 25th, 2013 by

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

Editor’s Pick: Video of the Week (1/25)

January 25th, 2013 by

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

Internet Content Drives Consumer Decisions

January 25th, 2013 by

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Enter PR News’ Ultimate Workspace Pinterest Contest

January 25th, 2013 by

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

Infographic: Analog Catalogs Had Big Influence on Holiday Shoppers

January 23rd, 2013 by

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

January 22nd, 2013 by

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.