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Know Your Letters: Spelling Variations Matter in Branding 

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable. | MORE »

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Video: PR and the Battle for Social Media Leadership

In this video clip, PR News SVP and group publisher Diane Schwartz discusses with Ragan Communications’ Mark Ragan the importance of excellent
writing and communication skills in social media and the competition between marketing and PR for control of social media within organizations.

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Tip Sheet: How to Pick the Right Crisis Comms Counsel

In what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help. | MORE »

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Is There a Case for Digital Public Affairs?

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders. | MORE »

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Is There a Case for Digital Public Affairs?

Traditionally, public affairs—and lobbying—has been shrouded in secrecy. Now, with the public clamoring for transparency, the Internet and social media can be leveraged to engage and sway stakeholders. | MORE »

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PR News Q&A: The Long Tail of Content Sharing on Facebook 

PR News Facebook Conference presenter Paull Young of charity: water discusses aligning one’s Facebook content strategy with brand tone and overall communications goals, and the positive business outcomes he’s already seen from his organization’s Facebook activity. | MORE »

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Disgruntled Consumers Speak Out Online

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends. | MORE »

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Consumer Loyalty Programs Miss Mark 

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all. | MORE »

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Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste. | MORE »

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Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: … | MORE »

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