Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
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