Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012
â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence …
Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.
In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.
Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.