Topics

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

Poll: Have We Entered the Post-‘Client’ Age? 

January 31st, 2013 by

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

Road to Effective PR Writing Need Not Be So Bumpy

January 30th, 2013 by

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Digitally Satisfied Shoppers Likely to Purchase More

January 30th, 2013 by

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Editor’s Pick: Video of the Week (1/31)

January 29th, 2013 by

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

What PR Pros Need to Know About Online PR

January 29th, 2013 by

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

January 29th, 2013 by

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

What PR Pros Can Learn from Super Bowl Media Day 

January 29th, 2013 by

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.