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B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Time for a Change? Identifying Attributes Drives Rebrand Research

June 25th, 2012 by

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Time for a Change? Identifying Attributes Drives Rebrand Research

June 25th, 2012 by

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position

June 25th, 2012 by

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.

Twitter, Pinterest, Facebook Share Spotlight at PR News’ ‘The Big 3 Conference’

June 20th, 2012 by

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

Twitter, Pinterest, Facebook Share Spotlight at PR News’ ‘The Big 3 Conference’

June 20th, 2012 by

American Airlines, Old Navy, Boeing and other brands to share social media tactics at San Francisco’s Hyatt Regency on Aug. 9.

Politics Driving Growing Trend of National Incivility

June 19th, 2012 by

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

Politics Driving Growing Trend of National Incivility

June 19th, 2012 by

Nearly seven in ten Americans expect the upcoming November election process to be uncivil.

How Journalists Work: 9 Perspectives From Around the Globe

June 19th, 2012 by

March Communications’ Martin Jones offers some tips for your global media relations efforts.