Topics

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

April 23rd, 2012 by

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

April 23rd, 2012 by

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

April 23rd, 2012 by

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?

Tip Sheet: PR Principles as a Basis for Success as a CEO

April 23rd, 2012 by

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.