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Three Steps to Improve Your Delivery

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to … | MORE »

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2008 PR News Platinum PR Issue Winner: Media Relations

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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What Do We Mean by "Sustainable Globalization?"

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national … | MORE »

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Six Overlooked SEO Tips that Will Translate to Big Bucks

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out … | MORE »

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I’m Going on TV; What Do I Wear?

You’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is, … | MORE »

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How to Prevent Greenwashing Charges

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’ … | MORE »

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CSR Leaders Hopeful Despite Poor Economy

“Corporate Responsibility in a New Economy: Findings of the Business of Social Responsibility/Cone “Corporate Responsibility in a New World” survey revealed that, despite difficult times and declining budgets, CR leaders are surprisingly optimistic, with 77% … | MORE »

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Case Study: I See London, I See France: Social Media Campaign

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just … | MORE »

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Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs

*Heads of the Class: There may be a national and global shortage of trust in America’s leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country’s financial system, but … | MORE »

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