It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
Winner: Enermodal Engineering Ltd. – Promoting the Green Lifestyle at Enermodal Engineering, Canada’s Largest Green Building Consultant Canada’s largest green building consulting company needed to put a sharper focus on all of its green efforts… Continued
Winner: Merck 2011 Corporate Responsibility Report For communications execs who want to improve the health of their CSR reports, pharmaceutical giant Merck may have what ails you. The company’s 2011 Corporate Responsibility Report provides stakeholders… Continued
RF|Binder RF|Binder’s CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued
Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued
Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued