Topics


avatar

Need Help Pitching? Try These Resources

If you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with … | MORE »

Comments Off

avatar

The TV Interview Tip Sheet

Here are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and … | MORE »

Comments Off

avatar

80% of Americans Influenced by Green Concerns

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent … | MORE »

Comments Off

avatar

Product Launches: 10 Tips For Success

Here are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive … | MORE »

Comments Off

avatar

Six Reasons to Give

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons ….. … | MORE »

Comments Off

avatar

The Secrets of a Successful Press Conference

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question. | MORE »

Comments Off

avatar

The Do’s and Don’ts of Offering Food to the Media

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems. … | MORE »

Comments Off

avatar

Four CSR Program Basics

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and … | MORE »

Comments Off

avatar

Five Video Coaching Basics

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to … | MORE »

Comments Off

avatar

Raising Awareness for Breast Cancer

Pushing the parameters of traditional PR defined last year’s PR News Platinum PR Award winner in the category of satellite media tour. | MORE »

Comments Off