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Amazon Bests Apple for Best Corporate Reputation in 2013

February 15th, 2013 by

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

Cruising Any Time Soon?

February 14th, 2013 by

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

3 Tips to Avoid Costly Mistakes When Rushing Through Email

February 14th, 2013 by

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

3 Tips for Gaining Heart Share on Valentine’s Day

February 14th, 2013 by

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

4 Tips for Preparing Senior Executives for a Major Speech

February 12th, 2013 by

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.

2013 CSR Awards: Green PR Campaign

February 11th, 2013 by

Winner: Enermodal Engineering Ltd. – Promoting the Green Lifestyle at Enermodal Engineering, Canada’s Largest Green Building Consultant Canada’s largest green building consulting company needed to put a sharper focus on all of its green efforts… Continued

2013 CSR Awards: Sustainability CSR Report

February 11th, 2013 by

Winner:  Merck 2011 Corporate Responsibility Report For communications execs who want to improve the health of their CSR reports, pharmaceutical giant Merck may have what ails you. The company’s 2011 Corporate Responsibility Report provides stakeholders… Continued

2013 CSR Awards A-List: RF|Binder

February 11th, 2013 by

RF|Binder RF|Binder’s  CSR expertise runs the full spectrum—from human rights and sustainability to philanthropy and community relations. The agency understands that today’s CSR work far exceeds the grant-making and cause-marketing programs of yesteryear. Today, companies… Continued

2013 CSR Awards: Cause Branding Campaign

February 11th, 2013 by

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued

2013 CSR Awards: Hall of Fame – Amway One by One Campaign for Children

February 11th, 2013 by

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued