It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.
PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.
Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
While more companies are investing in social and mobile initiatives, return on these investments remains unclear.
For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.
Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.
A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.