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Best Research Practices for Sustainability Initiatives and other Corporate Social Responsibility Programs

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program: | MORE »

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Four Tips for Optimal Social Media Training

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind: | MORE »

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Case Study: Goodyear Gets Grip on New Media With Eagle GT Launch

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars. | MORE »

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Apply Thought Leadership to Social Media

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

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Launching Cost-Effective Digital Metrics: Top Ten Tips and Traps

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid: | MORE »

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Social Media’s Role in Transforming Public Relations

How social media is revolutionizing the PR landscape. | MORE »

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Finding the Right ROI Model for Your Client

Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something? | MORE »

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10 Best Practices for Marketing Socially Responsible Businesses

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks: | MORE »

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Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. | MORE »

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Social Media Monitoring Tools: 10 Questions to Ask

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:

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