Topics

Papa John’s Gets Personal After Racist Remark Goes Viral

January 9th, 2012 by

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.

How to Media Train­—From a Spokesperson’s POV

January 9th, 2012 by

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

January 9th, 2012 by

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

January 6th, 2012 by

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Tweets and We Follow

January 6th, 2012 by

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

To Make Your Organization CRM Ready, Know Thy Customer

January 6th, 2012 by

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.