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Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish … | MORE »

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E-Mail Marketers Miss ROI

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18% … | MORE »

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Benefits Boost Bottom Lines

Benefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life. | MORE »

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Social Media & Your Business Growth

Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers | MORE »

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Prepping for Interviews During a Crisis

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for … | MORE »

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Media Relations 2.0: Bridging PR & Journalism

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those … | MORE »

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Best Practices for Using Web Video in Employee Communications

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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10 Commandments for Media Relations During a Crisis

Here’s a 10-rule primer on how to deal with the press during a crisis situation: 1.    Have a plan in place: Don’t learn on the job. 2.    Have a team in place: Assign duties before … | MORE »

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More Internet Users Reading Online Newspapers

In a year when the woes of newspapers — layoffs, consolidations, and outright closings — are more extensive than in any period in memory, strong evidence of the changing nature of media use in America … | MORE »

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Private Giving to Developing Country Has Been Recession-Proof

Despite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson … | MORE »

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