For consumers of media worldwide, online usage now exceeds offline media consumption.
Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends
The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.
Authority and influence continues to move away from business and government and toward experts and peers.
While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.
Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.