As a PR pro, you’ve heard the advice often: Stick to the basics that you learned in Communications 101. It applies in so many situations, including thinking about paid social, according to PR pros we spoke with about the subject. And, yes, all of them have modest budgets for social media.
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The Week in PR
December 5th, 2016 by Seth ArensteinWhose Court? A California court is deciding whether or not to honor a clause that prohibits Wells Fargo customers from suing the bank over the phony accounts scandal. Should the clause hold in court, wronged customers will forced to submit to arbitration, an option seen as more favorable to Wells Fargo.
Veteran PR Financial Analyst Doubts Firms Are Educating Employees About Under-Charging
December 5th, 2016 by Seth Arenstein“Almost all firms are over-servicing,” Gould says, though small ones, with yearly revenue of $3 million or less, are the major culprits. This largest group of firms often lacks sophisticated time-management systems (one he recommends is ClickTime) and a chief financial officer (CFO) to oversee, interpret and analyze the data such a system produces.
3 Fundamentals for Building an Influencer Program on Instagram
December 2nd, 2016 by Steve GoldsteinInstagram might be the best social platform for reaching people who actually like to engage with brands on social media. But there’s only so much a brand itself can do to win followers and inspire engagement. Third-party endorsement from Instagram influencers can make a real difference.
Crisis PR and Media Panel: Lessons From Roger Ailes, Martin Shkreli and Other High-Profile Cases
December 2nd, 2016 by Andrew Blum, AJB CommunicationsWhat do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.
#StopFundingHate vs. #DumpKelloggs: When a Brand Is Squeezed From Both Sides
December 1st, 2016 by Ian James WrightKellogg Co. is between a rock and a hard place. On Nov. 29 the cereal giant announced it was pulling advertising from Breitbart, the right-wing news outlet that rocketed to wider recognition after its executive chair Steve Bannon was tapped for the position of senior counselor to president-elect Donald Trump.
3 Sweet Snapchat Tactics from Dunkin’ Donuts
December 1st, 2016 by Sophie MaerowitzIt’s official: Snapchat has reached phenomenon status. Dunkin’ Donuts, in particular, was one of the earliest brands to start snapping. Melanie Cohn, social media marketing manager at Dunkin’ Brands, will be speaking on Snapchat content strategy at The Social Shake-Up, May 22-24, 2017 in Atlanta. She shares a few of Dunkin’s go-to Snapchat tactics.
Cowan, Kerins, Mathias, Silimeo, Stoddard to Be Inducted Into PR News’ Hall of Fame
November 30th, 2016 by Steve GoldsteinEach December at its Winter Awards luncheon at the National Press Club in Washington, D.C., PR News inducts into its Hall of Fame PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play. They’ve poured much talent and many years into the PR discipline, teaching by example.
Case Study: Dissecting a Highly Engaging Facebook Post
November 30th, 2016 by Ian James WrightHave you ever wondered why some social media posts get tons of engagement, and some get so little? As part of her article in the PR News Writer’s Guidebook, Stephanie Wight, account executive at GYMR Public Relations, analyzed one specific post by the Alzheimer’s Prevention Initiative.
6 #GivingTuesday Campaigns to Watch
November 28th, 2016 by Ian James WrightIn the wake of Black Friday and Cyber Monday comes Giving Tuesday, a counterpunch to consumerism started in 2012 by the 92nd Street Y and the United Nations Foundation. People around the world are encouraged to donate to worthy causes, and some noteworthy names have been leading the charge