Topics

When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It

December 19th, 2011 by

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

December 19th, 2011 by

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Tip Sheet: Prevent the ‘Iago Effect’ From Dooming a CEO

December 19th, 2011 by

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Four Media Relations Faux Pas to Avoid on Twitter  

December 19th, 2011 by

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Facebook’s Timeline Finally Launches

December 15th, 2011 by

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Social Media Policy a Must-Have in 2012

December 15th, 2011 by

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Social Media Policy a Must-Have in 2012

December 15th, 2011 by

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Chuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery

December 14th, 2011 by

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.

Avon’s PR Staff on Call During CEO Transition Period

December 14th, 2011 by

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.