Topics

Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan? 

November 13th, 2012 by

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

Creativity an Influential Force in PR Going Forward

November 13th, 2012 by

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust

November 12th, 2012 by

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog

November 12th, 2012 by

Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.

Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs

November 12th, 2012 by

To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.

Brands Stand and Deliver to Honor U.S. Veterans

November 9th, 2012 by

In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.

PR People Awards Shines Spotlight on the Year’s Top PR Pros

November 7th, 2012 by

PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.

The Election Ends With a Victory for PR

November 7th, 2012 by

The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come.

7 Must-Read Books for Communicators

November 7th, 2012 by

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

3 Lessons on How a Broadcast Never Tells the Whole Story

November 6th, 2012 by

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.