Social media plays a huge role in consumers’ travel decision-cycles and experiences.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.
E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology DominanceDecember 3rd, 2012 by Linda Romanello
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.