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A Rundown of UPS’ Social Media Iinitiatives

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company. | MORE »

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10 Top Brands Using Twitter Effectively

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon. | MORE »

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Five Components of Increasing Online Visibility

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition. | MORE »

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Sustainability: A Key Issue in Marketing

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line. | MORE »

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Why Social Media is Revolutionizing News Content and Distribution

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape. | MORE »

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Basic Components of a Qualitative Measurement Program

Following are key best practices to setting up an effective media measurement program: | MORE »

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Taming theSocial Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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Volunteerism Unfazed by Recession

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report. | MORE »

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Giving Something Back

Why being charitable can be a big boost to your company’s bottom line. | MORE »

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Promoting HR-PR Integration via Internal Metrics

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and … | MORE »

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