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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Custom Content Usage Soars

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012. | MORE »

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Papa John’s Gets Personal After Racist Remark Goes Viral

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns. | MORE »

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Rupert Tweets and We Follow

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked. | MORE »

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Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

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To Make Your Organization CRM Ready, Know Thy Customer

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform. | MORE »

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Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

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Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal. | MORE »

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