Topics

Few Companies ‘Very Advanced’ in Leveraging Mobile

October 17th, 2012 by

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

All the Rage: Big Brands Must Deal With Mad Consumers

October 16th, 2012 by

86% of consumers think big businesses maximized profits at the expense of customers and communities.

After Scoring Media Hits, Pizza Hut Bails on Debate

October 16th, 2012 by

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

October 15th, 2012 by

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.