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Case Study: Tourism Bureau Extends Hospitality to Local Families With Special-Needs Children

Tourism Toronto developed a comprehensive CSR program based on three pillars.  Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism. | MORE »

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Twitter Watch: Fortune 50′s Twitter Presence

PR News tracks the Twitter presence of the top-earning Fortune 50 companies. | MORE »

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What CMOs Are Thinking About: Digital Marketing Top of Mind

In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement. | MORE »

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Happy PR/Marketing Union: CMOs Say Full Integration Is Key Driver

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way. | MORE »

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PR News Q&A: Linking Media Efforts to Business Goals

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum. | MORE »

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Curing Leadership Lip Dislocation During a Crisis

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady. | MORE »

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Outreach to Special-Needs Kids: Sensitivity and Flexibility Are Key

Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity. | MORE »

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Open Government Cannot Succeed Without Trust

Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public. | MORE »

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The Value of One-on-One vs. Large-Scale Press Events

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press. | MORE »

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Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru. | MORE »

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