Topics

Is the Next Target for Web Activists Your Favorite Device Maker?

February 9th, 2012 by

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.

New Reputation Index Features Long-Established Brands

February 9th, 2012 by

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.

5 Ways to Reinvent the Press Release With SEO

February 7th, 2012 by

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.

How to Make Your Social Media Policy Stick

February 7th, 2012 by

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

How to Make Your Social Media Policy Stick

February 7th, 2012 by

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach.

PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations

February 6th, 2012 by

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.