When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.
Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.
Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.
Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey
In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.