Topics

AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

February 4th, 2013 by

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

Top CEOs Engaged Online—Just Not on Social Networks

February 4th, 2013 by

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

February 2nd, 2013 by

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

5 Simple Tips for Dealing With Unhappy Citizens on Social Media

February 1st, 2013 by

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.

Poll: Have We Entered the Post-‘Client’ Age? 

January 31st, 2013 by

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Most Undervalued PR Skill (According to You)  

January 31st, 2013 by

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.