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LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Big Brands Trim Ad Budgets—More Room for PR$$?

September 19th, 2012 by

Half of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.

Big Brands Trim Ad Budgets—More Room for PR$$?

September 19th, 2012 by

Half of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

September 18th, 2012 by

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.