CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued
Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
Former journalist David Sommers explains that PR pros must add value to reporters via social media.
It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.