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Empirical Evidence: CSR & the Bottom Line

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that … | MORE »

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Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a … | MORE »

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A Lesson in Walking the Talk

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort … | MORE »

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Sound Bites Don’t Happen by Accident

Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world.  What do they all have … | MORE »

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Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil

By Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the … | MORE »

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How NBC Universal Shows it Means Business with Green Efforts

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is … | MORE »

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Five Tips to Make Your Message Matter on TV

A news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically … | MORE »

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Key Performance Indicators: The Measurement Solution of the Future?

When the economy tanks, everybody starts to scrutinize the advertising, public relations and marketing budgets–especially the chief financial officer. So what do you say when your CFO asks you to prove that public relations is … | MORE »

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Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet

It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has … | MORE »

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Perfecting the Paradox

Journalists, at heart, are confrontational.  They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose.  The … | MORE »

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