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Social Media: Companies Wade Into the Talent Pool

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold. | MORE »

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Communicating on a Separate Plane

When the dust of generalizations settles, we’re left with a world where millennials have increasing purchasing clout, and are buying all their stuff through social media. That means that, with a strategic approach to social media management, PR professionals have a great opportunity to cultivate and grow millennials as customers. | MORE »

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Hits Keep Coming for the NFL, Eroding Reputation

For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public. | MORE »

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6 Best TED Talks for Communicators

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business. | MORE »

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Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »

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Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »

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PR Insider: Building and Retaining an Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.  | MORE »

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6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

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Management Control Seems to be Slipping as NFL Crises Accelerate

It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll. | MORE »

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What’s the Value of Shock PR? Urban Outfitters Appears to Mock Kent State Massacre

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about … | MORE »

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