As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?
As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.
We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance
PR pros need to develop robust media strategies that embrace both earned and owned media, the latter of which is hiding in plain sight.
Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.