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How an Agency and its Partner Convinced Social Media to #GetNaked

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public. | MORE »

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4 Ways Mobile-First PR Job Seekers Lose Out on Their Dream Jobs

Let’s list the ways in which you’ve helped the careers of your competitors in the job market by clicking “apply” while driving or walking across a street against a red light. | MORE »

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‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […] | MORE »

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7 Public Speaking Rules to Live By

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.  | MORE »

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.  | MORE »

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Subway Manages Its Worst-Case Scenario With a Single Tweet

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face. | MORE »

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5 Skills For Better Strategic Communications

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee. | MORE »

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PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products. | MORE »

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6 Thought Leadership Tips for PR Pros

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.  | MORE »

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Week in PR

Writing The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder? | MORE »

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