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Lands’ End Apologizes for Sending Racy GQ Mag to Customers

Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei. | MORE »

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A Sexist Contest Backfires for Smartphone Maker OnePlus

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.” | MORE »

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Snapchat Cruises Past Twitter for Mobile Communications

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
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How to Find and Create Visual Content for Your Brand

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.  | MORE »

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7 Quotes from Robin Williams, for Communicators

Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators. | MORE »

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6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

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Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS. | MORE »

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PR Insider: How to Reach Reporters Outside the Newsroom

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.  | MORE »

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Sharing Your Content Through Syndication

It’s not just what you say but how far the reach that counts in today’s world of brand journalism. | MORE »

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Case Study: CITGO Kindle Program Helps Kids Turn the Page

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs). | MORE »

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