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CrisisAhead

In an Unprecedented Year, Multiple Mistakes Earn Equifax Top PR Crisis

December 19th, 2017 by

Our regular crisis measurement guru Katie Paine considers crises of 2017 and selects the crisis of the year. Can you guess which brand has the dubious distinction? Hint, the brand was handed an awful situation, partly through its own negligence, and then sat on the situation for several weeks before announcing it to the public.

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Facebook Puts the Smack Down on Posts That Ask for Likes or Shares

December 18th, 2017 by

Starting today, Facebook will demote what it calls “engagement bait,” posts that lure users into interaction by explicitly asking for likes and shares without offering editorial value. The posts are one way that brands can take advantage of Facebook’s (ever more discriminating) News Feed algorithm by boosting engagement to gain more organic reach. But the platform is taking action in response to widespread complaints, likely forcing some brands to rethink their approach.

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8 PR Pros Share Their Resolutions for 2018

December 15th, 2017 by

To get a broad sense of some common New Year’s hopes and dreams, we asked eight communicators—all of whom will be speaking at PR News’ DigiComm Summi in Huntington Beach, Calif.—to share their PR resolutions for the coming year. Their answers ranged from better time management and recruiting talent to building relationships and creating more personalized content.

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PR News’ Top 7 PR Stories of the Year

December 14th, 2017 by

In a nutshell, 2017 has been a year of scandals, viral posts and revelations. Several big brands grappled with major crises, fake news continued to dog the major social media platforms and brands braced themselves for the possibility of being tweeted at by President Trump. But it certainly wasn’t all doom and gloom. Here, we’ve rounded up seven of the most memorable PR stories that defined 2017.

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Six PR Lessons Pulled From 2017 Headlines

December 14th, 2017 by

The veteran PR pro Arthur Solomon begins his annual review of lessons for communicators pulled from the year’s headlines and news reports. In this initial installment, the lessons involve crisis communications, media relations and internal communications. There’s also advice about the best way to handle a difficult boss.

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The Challenge of Earning Media in 2017 and 3 Tips to Overcome It

December 13th, 2017 by

In 2017 PR pros realized that the plethora of breaking political news has put the earned back into earned media. What’s a PR pro to do? The answer is to learn how you can conquer some of the new forces in earned media. Our author provides a series of tips and tactics rooted in the basics that will get your brand back in the media spotlight.

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10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

During a morning session of last week’s PR News Media Relations Conference at the National Press Club in Washington, DC, attendees were asked to discuss professional pain points. In a late-afternoon session, the attendees, working in groups, spent a few minutes thinking about solutions to the issues discussed during the morning session. Here’s a summary of the issues and the ideas proposed for solutions.

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3 Ways Netflix’s ‘Prince’ Tweet Dampened the Christmas Spirit

December 12th, 2017 by

When it comes to holiday tweets, should brands play naughty or nice? Netflix’s snarky tweet, calling out fans of its program “A Christmas Prince,” begged the question. In a statement to PR News, Netflix wrote: “The privacy of our members’ viewing is important to us. This information represents overall viewing trends, not the personal viewing information of specific, identified individuals.”

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Cutting Through the Communications Data Wilderness: 12 Leaders Assess the Data Era

December 12th, 2017 by

For the third article in this five-part series about measurement-related issues, PR News and partner PublicRelay, a media monitoring and analytics firm, held a Communications Leadership Roundtable in New York during this holiday season. One dozen senior communicators discussed the challenges of refining and cleaning data, among other measurement-related issues.

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Social’s Influence Varies by Industry, Demographic

December 12th, 2017 by

Communicators assume social media and influencers are influential to some degree on peoples’ decisions. The more important questions: How influential are they? Which demographic groups are influenced most? And do people value the advice of influencers and what they see on social media equally across the board? In other words are there particular sectors where social media content and influencers’ advice carries the most weight? A new report attempts to answer some of those questions.