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Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

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In a Negative Vein

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves. | MORE »

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6 Tips for Creating Impactful Twitter Campaigns

Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it’s important that every brand—from the social media savvy to the tech newbies—have a … | MORE »

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5 C’s of an Effective Crisis Communications Team Member

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.  | MORE »

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Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company? | MORE »

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PR Insider: Creating a Synchronized Communications Team

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals. | MORE »

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3 Assumptions to Avoid When Building Reputation

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management. | MORE »

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Comcast’s Horrific Example of ‘Customer Service’ Prompts an Apology

Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won’t help negative public perception of the brand. | MORE »

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How to Be a Visual Storyteller on YouTube (and Get Found)

Crafting a successful video campaign can be a difficult endeavor that often falls flat. | MORE »

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6 Reasons Why Your Site Is Not Ranking on Search Engines

For all the planning, sometimes SEO strategies don’t work. What can you do when you have done your SEO homework but still aren’t seeing the results you’re looking for? | MORE »

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