A Few Common Writing Mistakes You’re Probably Still Making

March 6th, 2018 by

Strong writing skills can supercharge your brand’s message and propel your own professional growth. After all, the best way to influence anyone is a story well told. Yet, many communicators undermine their brand’s message—and their own credibility—by stumbling over some common but easily avoidable linguistic hurdles. Here are three common errors to keep in mind before you hit the send button.


6 Tips for Brand-Building Influencer Takeovers

March 6th, 2018 by

Letting a social media influencer temporarily take over your brand’s accounts can be a great tactic to bring in new followers and engage with your audience in an authentic way. But there are some important tricks of the trade to keep in mind.


Airlines Have Grown Consumer Engagement 25%, Mostly on Instagram; Emirates Grew 53%

March 6th, 2018 by

We continue to look at the most-engaged brands in 2017, per exclusive data provided exclusively by Shareablee to PR News . In the Airline sector, we again see a pattern similar to what’s been observed in other industries: some of the best social brands are posting fewer pieces of content year over year although social engagement with their posts is growing. Video also plays a large role.


Newly Christened Burson Cohn & Wolfe Names International Departmental Leaders

March 6th, 2018 by

Created last week, Burson Cohn & Wolfe (BCW) named its regional leaders as we went to press. For N America, Chris Foster becomes president, N America, BCW. Previously he was EVP, global business.


Data: YouTube Keeps a Tight Grip on U.S. Adults; Snapchat’s Popularity With Youth Keeps Growing

March 6th, 2018 by

Last week we told you despite a number of worries, the sky was not falling as far as Facebook is concerned. More evidence comes this week, from the Pew Research Center, whose survey confirms many of the trends contained in reports other groups have issued. Yes, Facebook dominates with Americans older than 18, although youths tend to prefer Snapchat and Instagram.


Data: A Look at Purchasing Decisions Broken Out by Category and Gender

March 6th, 2018 by

It is obvious that who buys what is of critical importance to marketers and communicators. Statista’s newest consumer survey looked at that question from a gender perspective and found plenty of traditional assumptions remain valid. It also found a surprise or two, meaning the quest for knowledge of your audience remains an important challenge.


PR News Survey: Communicators Largely Satisfied With Salaries; 75% Got Raises in 2017

March 6th, 2018 by

Is the glass half full for communicators? The just-released PR News Salary Survey of some 900 communicators shows PR pros seem to be a satisfied group in terms of the money they make for the work they do. Base salaries best the average for American professionals and raises are rewarded often, although most are modest. On the other hand, more than a few communicators told us they weren’t completely satisfied with their salary. Finding the right balance of salary, bonuses, soft benefits and intangibles to recruit and retain the most talented staffers is an issue that adept communications leaders will continue to address.


FleishmanHillard, Edelman Hailed as Top Companies for Women; More Progress Needed

March 6th, 2018 by

With International Woman’s Day approaching this week and Women’s History Month already here it was heartening to see several PR firms being recognized for progressive policies toward women. Both FleishmanHillard and Edelman were named to the National Association of Female Executives’ (NAFE) list of top companies for women. Still, it’s clear much more progress is warranted.


3 Ways Oscars Influencers Echoed Activism Beyond Hollywood

March 5th, 2018 by

At the Oscars, celebrity influences spoke out as conscious, mindful advocates instead of talking heads. Some of the most significant moments include the snubbing of Ryan Seacrest, a passionate advocation for dreamers and the suggestion of a rider that would make inclusion in productions a requirement. These tactics have implications that reverberate for beyond the Hollywood Hills.

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How Brands Can Survive and Thrive in the Post-Organic Apocalypse

March 2nd, 2018 by

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for communicators, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.