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Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.