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15 Techie Terms & Tools PR Pros Should Know

In the ever-changing world of technology and social media, terms and tools are constantly being adopted and used as if they are long-established parts of the lexicon. It can sometimes be difficult to take a step back and ask, “What does that mean?” without feeling sheepish. | MORE »

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3 Tumblr Tips to Take Your Brand on a Candy-Colored Trip

Tumblr’s users in the U.S. have grown from 17.1 to 19.1 million this year compared to 2014, attracted, no doubt, by the blogging platform’s visual spectacle and potential to amuse those with a low tolerance for long-form content. | MORE »

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3 Reasons Why Email Marketing And PR Agencies Should Work Together

PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.  | MORE »

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Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

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What PR Pros Need to Know About Facebook Instant Articles

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs. | MORE »

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5 Questions Nonprofits Should Ask PR Agencies Before Hiring Them

Before they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.
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3 Questions to Ask to Make Killer Videos for Your Brand

Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand. | MORE »

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Snapchat Edges Closer to Prime Time With Sophia Vergara Show

“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further. | MORE »

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Tumblr Accelerating Its (Desktop) Appeal [Infographic]

Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
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4 Tips for Solving PR-Marketing Conflicts

The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions. | MORE »

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