The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
Social media plays a huge role in consumers’ travel decision-cycles and experiences.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.