Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”
Great communicators are usually great writers, and great writers create great PR.
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure MarketMay 6th, 2013 by PR News
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job SatisfactionMay 6th, 2013 by PR News
Forbes recently released data from its 2013 Most Reputable U.S. Companies report.