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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

8 Tips to Help You Expand Your Twitter Community Rapidly

April 3rd, 2012 by

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

8 Tips to Help You Expand Your Twitter Community Rapidly

April 3rd, 2012 by

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Leaders Globally Fall Short of the Public’s Expectations

April 2nd, 2012 by

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff

April 2nd, 2012 by

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.