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Marketers Get Creative in Down Times

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by | MORE »

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Assessing Your Organization’s Risks

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the | MORE »

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Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

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An Emerging Divergence: A New Form of Environmentalism

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution. | MORE »

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Why Charitable Giving Is Good for Your Company’s Bottom Line

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term. | MORE »

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Social Media Tools Important to Business Reporting

Sixty-eight percent of business journalists find social media to be important to their reporting. | MORE »

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Measurement Services Decide Between Man and Machine

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is … | MORE »

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TORCHING THE COMPETITION

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics … | MORE »

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Making a Big Deal Out of Small Talk

Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential … | MORE »

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Beware of Greenwashing Your Business

Before you tag your company as green, be sure that you do a self-audit: Are you responsibly | MORE »

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