Topics

Preparing for a Global PR Battle: Understand Cultures, Influencers

January 18th, 2012 by

Access Communications’ Brian Regan provides four tips for conducting global media outreach.

An Opportunity for Pinkberry to Do Good

January 18th, 2012 by

Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Community Papers Preferred Source of Local News

January 17th, 2012 by

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Social Signals Become More Critical for SEO Efforts in 2012  

January 16th, 2012 by

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.