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Sustaining the Momentum

For an 18-month project like the Jamestown 2007/America’s 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract … | MORE »

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Selling Idea of Digital Integration to Risk-Averse Senior Execs

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered … | MORE »

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New Study: Executives Seek New Business Opportunities in a Carbon Constrained Economy

As companies around the world prepare for a carbon-constrained economy, business leaders are increasingly employing Green IT strategies in efforts to cut carbon emissions. | MORE »

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Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times, … | MORE »

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Better Safe Than Sorry: An Internal Branding/Employee Relations Campaign Puts Safety First

Company: Worthington Industries Agency: Fahlgren Mortine Timeframe: 2007 Since 1955, Worthington Industries, a metal processing company based in Columbus, Ohio, and its employees have lived a philosophy based on what they call the "Golden Rule" … | MORE »

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The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored. | MORE »

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The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored. | MORE »

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PR News/DS Simon Online Video Survey

Indeed, media’s fragmentation and the growth of digital platforms is redefining television, with industry executives looking for ways to override the powers that DVR technologies and downloaded Web videos grant viewers to digest content (and bypass advertisements) at their leisure. The results of a joint survey conducted by PR News and DS Simon Productions reflect this reality in the context of business communications, revealing an ever-interesting use among public relations executives of channels like online video, social media and blogs to reach and influence target audiences. | MORE »

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Maximizing Digital Influence

A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers’ motivations: High level of interest, sense … | MORE »

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Online Video Consumption Rises at Work

New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S. … | MORE »

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