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Why Should Luxury Companies Care about Sustainability and Social Responsibility?

Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds … | MORE »

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Aiming for the Perfect Metrics Formula

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following: | MORE »

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Tips For Making Twitter a Reality For an Organization

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives. | MORE »

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Leveraging Twitter For Media Relations

How two different brands are using Twitter for their media relations efforts. | MORE »

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Writing for the Web: Best Practices

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: | MORE »

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How To Leverage the Reach of Local Newspapers

The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional  media can still be an effective tool for PR campaigns. | MORE »

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Honoring CDC’s Efforts to Manage and Contain a Pandemic

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner. | MORE »

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Proving Your Worth: Managing Client Expectations

Now that you are hired, what does the client expect you to deliver? What do you need to achieve for the effort to be considered a success? An organization has made the choice to invest in your firm and now you will need to devise a plan to deliver that return on investment. | MORE »

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Coping with the Rise of the Fractured Communications Class

On any given day, we get our news and information in bite (and byte) sized chunks. While drinking our morning coffee and perusing through what’s left of our city’s newspaper, we’re tapping into a favorite … | MORE »

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CSR or So What?  The Smart Way to Being Socially Responsible

CSR is still a relatively new word in the business environment and as a result, there is relatively little actual regulation. | MORE »

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