As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.
Here are six tips to supercharge your online search presence in the New Year.
Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.
Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.