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8 Tips for Communicating During Times of Change

January 3rd, 2013 by

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

Series of Media Fumbles By the New York Jets Offers Spate of PR Lessons

January 3rd, 2013 by

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.

From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros

January 2nd, 2013 by

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.

Riding the Social Web to Make Better Waves With Reporters

January 2nd, 2013 by

Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.

Smarter Search Engines Mean Greater SEO Vigilance in 2013

December 28th, 2012 by

Here are six tips to supercharge your online search presence in the New Year.

Taming the Beast: Managing a Massive Trade Show Schedule

December 27th, 2012 by

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

PR in a Digital Age Equals a Commitment to Visual Storytelling

December 26th, 2012 by

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

5 Tips for a Successful Company, Product Launch 

December 26th, 2012 by

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

10 Tips for Working With Celebrity Spokespeople

December 24th, 2012 by

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.