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‘Most Innovative Companies’ and Their Presence on Facebook

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence. | MORE »

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Text Messaging and PR: Personal Platform a Powerful Call to Action

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution. | MORE »

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Turf Wars Hinder PR/Marketing Union, Yet Reconciliation Is Possible

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur. | MORE »

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Customer Analytics Top Marketing Priority

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network. | MORE »

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PR Agency Revenue Down 8.9% in 2009

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009. | MORE »

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Consumers Connect With Online Ads

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads. | MORE »

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Protecting the Critters and Promoting Brands Humanely

Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years. | MORE »

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Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game Show

In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes. | MORE »

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Social Explosion

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago | MORE »

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Getting the Big Picture: Social Media Dashboards

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center. | MORE »

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