Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

In the Race Among PR Vehicles, Mobile Starting to Pull Ahead

January 11th, 2013 by

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Poll: Armstrong & Oprah

January 10th, 2013 by

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

Does CES Still Carry Weight for PR?

January 10th, 2013 by

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

Teach Your Clients Well: 5 Ways PR Pros Must Think Like Teachers

January 10th, 2013 by

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.

Chart: Comparing the Most and Least Effective B2B Content Marketers

January 10th, 2013 by

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.

#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros 

January 9th, 2013 by

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

3 Tips to Integrate Creative With Traditional PR

January 9th, 2013 by

As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.

How to Handle Social Squatters

January 9th, 2013 by

Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.