Topics

Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

October 15th, 2012 by

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.

Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

October 15th, 2012 by

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

GoDaddy Outage a Gift, Curse For Small Biz Owners

October 14th, 2012 by

Decade Productions’ Kenny Borg discusses the PR ramifications for small businesses whose websites went down during the GoDaddy outage.

Media Trainers Weigh In on Biden vs. Ryan

October 12th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree that Joe Biden controlled the vice presidential debate.

Media Trainers Weigh In on Biden vs. Ryan

October 12th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree that Joe Biden controlled the vice presidential debate.

Facebook ‘Wants’ a New Kind of Engagement

October 11th, 2012 by

Facebook is testing a new "want" button with seven major retailers.

Coke Still No. 1 Brand, But Tech Giants Loom Large

October 11th, 2012 by

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.

Coke Still No. 1 Brand, But Tech Giants Loom Large

October 11th, 2012 by

Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.