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Your Pocket Guide to PR Social Measurement

May 30th, 2013 by

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

May 29th, 2013 by

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

A Video Apology Can Fight Viral with Viral

May 29th, 2013 by

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Tips for Communications Pros Doing Business in Africa

May 29th, 2013 by

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.

Tips From a Reporter on Great PR Writing

May 28th, 2013 by

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P…

5 Expert Tips for Amazing Content Marketing

May 28th, 2013 by

Here are five PR tips on producing the best content marketing for your company.

Online Press Releases Can Be An Effective Vehicle To Drive Lead-Gen

May 27th, 2013 by

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings

May 27th, 2013 by

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases

May 27th, 2013 by

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

SEC Rule May Boost Cooperation Between PR and Investor Relations

May 27th, 2013 by

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.