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Consumers Connect With Online Ads

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads. | MORE »

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Protecting the Critters and Promoting Brands Humanely

Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years. | MORE »

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Leveraging the Power of Social Media for Nonprofits

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits. | MORE »

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Choosing CSR Initiatives: Connect Issues With Business Goals

Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices. | MORE »

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Video Viewing Up

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased. | MORE »

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Mobile Behavior Depends on Demo

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet. | MORE »

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Tchotchkes For Journos: Media Hit or The Perfect Re-Gift?

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday … | MORE »

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Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing Site

RetailMeNot.com, a Web site owned by Melbourne, Austailia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability. | MORE »

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Public Expects Biz to Support Health

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment. | MORE »

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Gender Bender: Adjust Tweets Accordingly

A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers. | MORE »

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