Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy DifferenceOctober 15th, 2012 by jhudson
A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.
Scott Van Camp
While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.