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Dream Teens

Communicators looking to engage with young consumers should target “teen influencers” who are highly active on social networks, according to a MyYearbook and Ketchum study. | MORE »

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How To Improve Your FAQs, or Consider Alternatives

Is the use of FAQs on Web sites outdated and unnecessary? While expert opinions vary, there are ways to upgrade your FAQ sections, or change them into more compelling content formats. | MORE »

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Oil Spill: Crisis Experts Reveal Key PR Gaffes

As the public’s anger builds over the Gulf oil spill disaster, just who gets the blame and what should the government and BP be focusing on from a PR standpoint? | MORE »

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Starting a Grassroots Movement: Take a Page From World of Politics

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts. | MORE »

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PR News Q&A: John Deveney on the Importance of Citizen Journalists

Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros. | MORE »

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Immortalize Your Press Releases Online via SEO

Packing your press releases with anchor text, links, metadata and more can significantly increase their shelf life while reaching a wider audience. | MORE »

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PR News Q&A: Yanique Woodall and the 24/7 E-Commerce World

Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned. | MORE »

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Apply Social Gaming Strategies to Win Public Relations Battles

The massive Gulf of Mexico oil spill is no game, but the oil industry could help salvage its battered reputation by making a socially responsible game of it. | MORE »

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CSR Garners Solid Media Share of Voice, But For the Wrong Reasons

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired. | MORE »

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Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene. | MORE »

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