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Mainstream to Tweetstream: The Future of Integrated Measurement

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results. | MORE »

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How to Socialize a Brand as Media Platforms Converge

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. | MORE »

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How to Launch a Green Platform and Win Stakeholder Confidence

If you’re thinking of launching a green communications platform, make sure to keep multiple stakeholders in mind. | MORE »

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Measuring the Impact of Social Media Communications

Few would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation. | MORE »

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Publicity Stunts Still Have Value

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age. | MORE »

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Best Practices to Creating an Effective CSR Report

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome. | MORE »

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Despite Recession, Consumers Still Spend on Socially Conscious Brands

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes. | MORE »

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Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program. | MORE »

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How to Launch a Green Platform and Win Stakeholder Confidence

Inaugurating green efforts won’t work unless you have stakeholder buy-in. | MORE »

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Measuring The Return on Company Philanthropy

Why measuring your company’s ROI should go beyond sales and profits. | MORE »

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