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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

January 30th, 2012 by

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

January 30th, 2012 by

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

January 30th, 2012 by

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

January 30th, 2012 by

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value

January 30th, 2012 by

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued

Ship Crisis Affects Cruise Industry Rep

January 30th, 2012 by

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.