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Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades. | MORE »

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Avoid the Firehose When Engaging Online

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across. | MORE »

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Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off. | MORE »

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Keep Press and Analysts Engaged in Internet-Driven Media Cycles

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
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Relevant Content Big B2B Challenge

Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results. | MORE »

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Twitter Watch: Followers of Best Workplaces

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list. | MORE »

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Take the Guesswork Out of Identifying Influencers

While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop. | MORE »

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Fostering Internal Trust: Deploying Your Intranet in a Crisis

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust. | MORE »

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Passion and Credible Information Fuel Personal PR/Branding Power

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer. | MORE »

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Balancing Organizational and Personal Brands

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas. | MORE »

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