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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation. | MORE »

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Gamification: Communicating Smarter by Allowing Customers and Prospects to Play

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation. | MORE »

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NHL Ices Tweets With New Social Media Policy

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media. | MORE »

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The Top 4 Core Types of Infographics

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data. | MORE »

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How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk. | MORE »

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2011 Platinum PR Awards: Multicultural Campaign

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma … | MORE »

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2011 Platinum PR Awards: Cause Related Marketing

MWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic. | MORE »

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2011 Platinum PR Awards: Media Relations

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that … | MORE »

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2011 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a … | MORE »

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2011 Platinum PR Awards: Social Media Campaign

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement … | MORE »

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