Topics


avatar

New Managers Often Lack of Proper Training

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.

 | MORE »

Comments Off

avatar

Retailers Proven Kings of Customer Service

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}

U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

 | MORE »

Comments Off

avatar

Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.

 | MORE »

Comments Off

avatar

Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable

A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.

 | MORE »

Comments Off

avatar

PR News Announces Nonprofit PR Awards Finalists

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

 | MORE »

Comments Off

avatar

B2B Companies Play the Field in Sports Arena for Branding Opportunities

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

 | MORE »

Comments Off

avatar

Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

 | MORE »

Comments Off

avatar

Certifiably Consumable: Buyers Respond Best to Official Seals 

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.

 | MORE »

Comments Off

avatar

Despite Multitasking, Consumers Still Drawn in by TV

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads.

 | MORE »

Comments Off

avatar

Know Your Letters: Spelling Variations Matter in Branding 

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.

 | MORE »

Comments Off