66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ RantFebruary 4th, 2013 by Bill Miltenberg
When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.
While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.