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Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

5 Tips for Maintaining a Social Media Presence with a Skeleton Crew

July 13th, 2012 by

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

5 Tips for Maintaining a Social Media Presence with a Skeleton Crew

July 13th, 2012 by

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle

July 12th, 2012 by

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.

PR News Hotlist: Top 4 Hashtags From the DirecTV/Viacom Battle

July 12th, 2012 by

When Viacom channels on DirecTV were blacked out because of stalled carriage negotiations, disgruntled consumers flocked to four hashtags to make their voices heard.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

7-Eleven (Mostly) Nails Brand Opportunities on Its Special Day

July 11th, 2012 by

Slurpee fans showed up for their free drinks on 7-Eleven Day, but the brand itself was a no-show on Pinterest and Instagram.

Managing the Media: Six Steps to Ensure a Successful Event

July 10th, 2012 by

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.

Managing the Media: Six Steps to Ensure a Successful Event

July 10th, 2012 by

No matter how large or small an event, there are six simple steps to take that will set your organization up for media success.