Topics

Top CEOs Engaged Online—Just Not on Social Networks

February 4th, 2013 by

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.

Post-Recession Business Meetings Trending Shorter and Smaller

February 4th, 2013 by

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

February 4th, 2013 by

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

February 4th, 2013 by

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.

AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

February 4th, 2013 by

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

February 2nd, 2013 by

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

5 Simple Tips for Dealing With Unhappy Citizens on Social Media

February 1st, 2013 by

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

Poll: Have We Entered the Post-‘Client’ Age? 

January 31st, 2013 by

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.