Study: PR Lacks Big Ideas and Creativity

November 14th, 2012 by

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan? 

November 13th, 2012 by

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

Creativity an Influential Force in PR Going Forward

November 13th, 2012 by

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

No Business Is Too Small for Workplace Violence

November 13th, 2012 by

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.

Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog

November 12th, 2012 by

Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.

Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs

November 12th, 2012 by

To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.

Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust

November 12th, 2012 by

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

Brands Stand and Deliver to Honor U.S. Veterans

November 9th, 2012 by

In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.

PR People Awards Shines Spotlight on the Year’s Top PR Pros

November 7th, 2012 by

PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.