Topics


avatar

Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers. | MORE »

Comments Off

avatar

A Few Things About San Francisco

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow … | MORE »

Tags: , | Comments Off

avatar

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

Tags: , , , , | Comments Off

avatar

Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

Tags: | Comments Off

avatar

An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

Tags: , , , , | Comments Off

avatar

7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

Comments Off

avatar

PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

Comments Off

avatar

PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

Comments Off

avatar

Facebook’s Message to Investors: Look to the Stars

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

Comments Off

avatar

7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

Comments Off