Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.
Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
Here’s an overview of the May 15 Measurement Conference in Washington, D.C.
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedInMay 20th, 2013 by PR News
When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals