Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.
Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.
We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P…