Topics


avatar

Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

Comments Off

avatar

Google Ups the Ante in Advance of Facebook’s f8 Developer Conference

It’s gloves off for Google: Three months after launching its invitation-only Google+ social network, the company has opened it to the public, directly challenging Facebook. | MORE »

1 Comment

avatar

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

Comments Off

avatar

PR News Q&A: Laura Perry on the Keys to Building a Twitter Following Through Engagement 

Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry. | MORE »

Comments Off

avatar

Watch Your Language: When Cease-and-Desist Letters Go Viral

David Bell, social media practice director at Haynes and Boone, LLP, provides five things to consider when writing a cease-and-desist letter in the age of social media. | MORE »

Comments Off

avatar

The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders. | MORE »

Comments Off

avatar

Flirting With Disaster: Five Avoidable Missteps During a Crisis

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks. | MORE »

Comments Off

avatar

The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders. | MORE »

Comments Off

avatar

Social Links and Buttons on Web Sites Drive Mentions

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not. | MORE »

Comments Off

avatar

Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. | MORE »

Comments Off