Topics

Execs Sing Sustainability Song, Say It’s Critical to Business

May 31st, 2012 by

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

Facebook Unveils Team Roles and Post Scheduling

May 31st, 2012 by

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates.

Facebook Is Not Alone: Other Tech IPOs With Rocky Outcomes

May 30th, 2012 by

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Facebook Is Not Alone: Other Tech IPOs With Rocky Outcomes

May 30th, 2012 by

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Google+ Local: A Zagat-Powered Local Business Booster

May 30th, 2012 by

Google+ Local, the latest addition to social network Google+, incorporates Zagat business ratings for brand pages across Google’s search, maps and mobile features.

Looking at the Half-Life of Social Network Links

May 29th, 2012 by

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

Looking at the Half-Life of Social Network Links

May 29th, 2012 by

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Mitigate Google’s Search Update Pain With Web Site Housecleaning

May 28th, 2012 by

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.