Topics

Tip Sheet: A Branding Agency Rebrands & Lessons Abound

July 23rd, 2012 by

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.

Timely, Measured Responses to Posts Result in the Tweet Smell of Success

July 23rd, 2012 by

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Timely, Measured Responses to Posts Result in the Tweet Smell of Success

July 23rd, 2012 by

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.