Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Google has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.
Michele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.
To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.
Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.
Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.
Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.
The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately.
For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.