71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
What makes for good content marketing? You can start with creating content that’s engaging.
And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.