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2012 CSR Awards: Philanthropy Communications

April 17th, 2012 by

Winner: The Allstate Foundation and Fleishman-Hillard – Purple Purse: It’s Time to Talk About Domestic Violence The Allstate Foundation and Fleishman-Hillard teamed up with the YWCA to launch a new campaign to end domestic violence… Continued

2012 CSR Awards: A-List – MWW Group

April 17th, 2012 by

Client service and corporate citizenship have been core values at MWW Group since its founding in 1986—and in recent years these core values have only become more firmly embedded in the culture. On behalf of… Continued

2012 CSR Awards: CSR/Green Focus

April 17th, 2012 by

Winner: Carlson Wagonlit Travel – Impact the Gridiron In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization… Continued

2012 CSR Awards: Workplace Innovation

April 17th, 2012 by

Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

2012 CSR Awards: Nonprofit/Corporate Partnership

April 17th, 2012 by

Winner: American Express, National Trust for Historic Preservation and LaBreche – Partners in Preservation – Twin Cities A philanthropic program that engaged 25 historic sites to compete in funding through a Facebook-based American Idol-style voting… Continued

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Adding Instagram to Your PR Mix? That’s the $1 Billion Question

April 16th, 2012 by

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

April 16th, 2012 by

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

April 16th, 2012 by

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.