With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

December 10th, 2012 by

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

When Animals Help Tell a PR Story

December 7th, 2012 by

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

December 6th, 2012 by

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

December 6th, 2012 by

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

Social Platforms Telling Trove of Travelers Where to Go

December 5th, 2012 by

Social media plays a huge role in consumers’ travel decision-cycles and experiences.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Communicators Invest Heavily in Content Marketing

December 4th, 2012 by

86% of B2C organizations market with content—regardless of company size or industry.

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.