Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com
Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
An abundance of self-confidence from executives can strain effective communications.
Weber Shandwick’s new Mediaco division will put a new operating model for branded content.
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.
As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.