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Keeping the Media at Bay: Counterintuitive Yet Often Necessary

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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Keeping in Step With Chipotle, McDonald’s Says it Cares Too

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals. | MORE »

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Software Execs Like Social Media—They Just Don’t Use It Much

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it. | MORE »

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Adding Value for Your Audience: Do’s and Don’ts of QR Codes

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy. | MORE »

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Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal? | MORE »

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6 Tips for Message Clarity During a Crisis 

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms. | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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