Topics

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

Now on Android, Instagram Creates Compelling Visuals for Brands

April 4th, 2012 by

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

Now on Android, Instagram Creates Compelling Visuals for Brands

April 4th, 2012 by

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

April 3rd, 2012 by

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

8 Tips to Help You Expand Your Twitter Community Rapidly

April 3rd, 2012 by

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

8 Tips to Help You Expand Your Twitter Community Rapidly

April 3rd, 2012 by

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

Leaders Globally Fall Short of the Public’s Expectations

April 2nd, 2012 by

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.