Conversations Count: 5 Tips to Make Yourself Unforgettable

July 18th, 2013 by

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.

Rolling Stone Feels the Heat From ‘Bomber’ Cover

July 17th, 2013 by

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

Carnival Cruises Faces Continuing Tide of Crisis with the Costa Concordia

July 17th, 2013 by

It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.

What Keeps PR Pros Up at Night?

July 17th, 2013 by

In an informal poll PR News asked readers on Instagram what keeps them up at night. Turns out to be the same thing that keeps us stoked during the day: social media.

Infographic: State of Content Marketing 2013

July 16th, 2013 by

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.

Pulling the Cap Off Clorox’s Content Strategy

July 16th, 2013 by

Increasingly, brands are being told that they need to tap into the limitless potentials of content marketing. However, some confusion remains in terms of what kinds of stories your brand can tell, and how they should be told.

2 Reasons Your Brand Should Be on Google+

July 16th, 2013 by

Google+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users.

Why Highly Regulated Industries Need PR Specialists

July 16th, 2013 by

Career communicators will invariably say their skills and expertise are highly transferable. That is 100% true—with one exception.

Asiana Airlines Ought to Stay on Message

July 15th, 2013 by

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception.

6 Must-Have Productivity Apps for PR Pros

July 15th, 2013 by

As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.