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A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.
Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.
While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.
Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.
A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."
Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market.
The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.
PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.