Private Networks May Be the Next Frontier for Social Media

April 3rd, 2013 by

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like

Biz Leaders’ Long-Term Focus Plays Well with Public

April 3rd, 2013 by

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

5 Steps for Persuading Execs to Improve Their Communications

April 2nd, 2013 by

An abundance of self-confidence from executives can strain effective communications.

Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’

April 2nd, 2013 by

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.


Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

April 2nd, 2013 by

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Measure for Measure: How to Demonstrate the Value of Social Media

April 2nd, 2013 by

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

Corporations Looking for Customer Love in All the Wrong Places

March 29th, 2013 by

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.

4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

March 29th, 2013 by

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

Brands Channel Social Media To Support a Cause

March 28th, 2013 by

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.