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10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

Here’s what you need to know to leverage the hottest social media platform around for your brand. | MORE »

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Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts. | MORE »

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Sponsorship Measurement: 4 Ways to Prove Positive ROI

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals. | MORE »

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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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Big Brands Already Enjoying Their Oscar Moments on Social Media

Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well. | MORE »

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Mysteries of Facebook Timeline for Brands Soon to Be Revealed

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered. | MORE »

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Pinterest Excitement Tempered by Copyright Concerns

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul. | MORE »

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Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the … | MORE »

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