Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.
At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
PR pros should be careful about collecting personal data, as consumer are wary of sharing their information.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking.
Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.
Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.
PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.
As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.