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Surviving a Social Networking Crisis

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference. | MORE »

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PR News Advisory Board: Did HP and APCO Make the Right Move?

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis. | MORE »

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How to Write Subject Lines That Intrigue, Engage

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind. | MORE »

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As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs. | MORE »

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One-Way Techies; Global Marketing Misses Mark

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks … | MORE »

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Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end. | MORE »

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CSR and Sustainability Should Not Stand Alone

Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses. | MORE »

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Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation

The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot. | MORE »

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Tying a Company’s Brand Message to Its Green Message

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive … | MORE »

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Business Information Publishers Combat Trend of Email Click Fatigue

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline. | MORE »

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