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How To Create, Package and Pitch Trend Stories

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story. | MORE »

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Doing Good as a Business Driver: Making the Leap to CSR 2.0

Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level. | MORE »

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Tourism Toronto Wins PRN CSR Award in Community Affairs

Even with the economy, CSR initiatives have not been on the wane: They are still adding value for companies of all sectors. Recently, PR News honored the CSR programs and the people who lead them at its CSR Awards luncheon held in Washington, D.C. on February 24. Learn about the winner of the community affairs category and the honorable mentions. | MORE »

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CSR Values Must Permeate the Business, Says BT’s Kevin Moss

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values. | MORE »

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PR News Announces Winners of CSR Awards

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications. | MORE »

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Developing and Implementing Effective CSR/Sustainability Programs That Have Value and Impact

Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs. | MORE »

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Business Leaders Use Online Networks to Keep Track of Peers

So much for the previously heralded hoopla about business bigwigs not keeping apace with social media trends. In a recent survey by the Society of New Communications Research, more than half of those polled said they tap socal nets to keep track of their peers and colleagues. | MORE »

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Marketers Express Lack of Confidence in Their Own Metrics

Feeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs. | MORE »

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Don’t Discount Traditional PR Outreach Just Yet

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent … | MORE »

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Breaking Through the National Media Clutter

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. | MORE »

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