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The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders. | MORE »

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Flirting With Disaster: Five Avoidable Missteps During a Crisis

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks. | MORE »

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The Do’s and Don’ts of Communicating PR Outcomes

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders. | MORE »

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Social Links and Buttons on Web Sites Drive Mentions

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not. | MORE »

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Consumers on Green Products: We Must Know the Score

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. | MORE »

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NHL Ices Tweets With New Social Media Policy

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media. | MORE »

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The Top 4 Core Types of Infographics

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data. | MORE »

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How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk. | MORE »

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2011 Platinum PR Awards: Online Press Room/Media Center

Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press … | MORE »

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2011 Platinum PR Awards: Web Site Marketing

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil … | MORE »

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