PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.
73% of people aged 16-25 years old look to TV to stay informed about daily events.
A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.
Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon.
In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.
Ad agency tenure had been declining steadily as clients continue to consolidate