Topics


avatar

Media Beat: Journos Paint Rosier Business Picture

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR. | MORE »

Comments Off

avatar

How to Add Foursquare to Your PR Arsenal

Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game. | MORE »

Comments Off

avatar

PR as a Driver for B2B Sales and Customer Service

Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts. | MORE »

Comments Off

avatar

Done Right, a Crisis Postmortem Can Reanimate an Organization

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons. | MORE »

Comments Off

avatar

Business Journalists Still Getting the Hang of Social Media

A survey of 120 business journalists reveals a lack of confidence in their own social media expertise. | MORE »

Comments Off

avatar

Women More Engaged on Social Web

A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men. | MORE »

Comments Off

avatar

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

Comments Off

avatar

Social Media Report Card: Experian and Citigroup Earn Mixed Marks

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys." | MORE »

Comments Off

avatar

Communicating CSR: Stats Are Fine, Impact Stories Are Better

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics. | MORE »

1 Comment

avatar

Making a Military Case for the Use of Social Media

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort. | MORE »

Comments Off