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Corporate Distrust Still High Among American Consumers

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust. | MORE »

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Live Event Attendees Value Personal Interactions

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks. | MORE »

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NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

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Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

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Measurement Consolidation Looms Large at AMEC Conference in Lisbon

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement. | MORE »

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Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

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IABC World Conference: When Thought Leadership Goes Bad

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands. | MORE »

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Web Site Waning? Use a Checklist for Maximum Impact

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing. | MORE »

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Customer Comms Drives Consumer Trust

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust. | MORE »

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Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction. | MORE »

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