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10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

10 Tips for Handling a Crisis on Twitter

April 30th, 2012 by

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

4 Tips to Leverage Google Analytics for Social Media PR Efforts

April 27th, 2012 by

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

April 27th, 2012 by

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.