Good News Trumps Bad for Social Media Stickiness

March 19th, 2013 by

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

March 15th, 2013 by

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Cross-Promotion is Key to Pinterest Success

March 15th, 2013 by

Erica Campbell, director of social media at, talks to PR News about Pinterest success and the importance of cross-promotion.

The Biggest PR Trends from 2013 SXSW

March 15th, 2013 by

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

17 Things Certain to Happen in PR By Year’s End

March 13th, 2013 by

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

Pinterest Answers PR Pros’ Prayers With Offer of Analytics

March 12th, 2013 by

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.

#SMW13 New York: 6 Tips to Social Media Success

March 12th, 2013 by

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.

2013 Nonprofit PR Awards: Association/Nonprofit Team of the Year

March 11th, 2013 by

Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued

First Questions When a Crisis Hits: How, Whether and Where to Respond

March 11th, 2013 by

A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.

Lack of Localization Impedes Communications Campaigns

March 8th, 2013 by

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.