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Energy Efficiency Sizzles as a Corporate Brand Builder

August 7th, 2012 by

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

Energy Efficiency Sizzles as a Corporate Brand Builder

August 7th, 2012 by

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

6 Reasons Why I Would Unsubscribe from Your E-Newsletter

August 7th, 2012 by

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

6 Reasons Why I Would Unsubscribe from Your E-Newsletter

August 7th, 2012 by

To inspire subscribers to open your e-mail newsletter—and to get them to remain a subscriber—make sure the content is about their needs and not yours.

Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.

Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

3 Tips to Build Your Personal Brand on LinkedIn

August 3rd, 2012 by

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

When Customer Services, Social Media and PR Collide

August 3rd, 2012 by

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down