Topics


avatar

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

Comments Off

avatar

Making a Military Case for the Use of Social Media

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort. | MORE »

Comments Off

avatar

Embedded Influencers Redefine How Brands Connect With Consumers

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. | MORE »

Comments Off

avatar

U.S. Executives Question Corporate Green Commitment

Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green. | MORE »

Comments Off

avatar

An Effective Research RFP Equals Better $ Value

When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP. | MORE »

Comments Off

avatar

Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists. | MORE »

Comments Off

avatar

Twitter Watch: JetBlue Experiences Clear Cyber Skies After Air Rage

Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident. | MORE »

Comments Off

avatar

Successful Word-of-Mouth: Cast Out the Hook and Reel Them In

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands. | MORE »

Comments Off

avatar

PR News Poll: JetBlue and the Evacuating Flight Attendant

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners. | MORE »

Comments Off

avatar

PR News Advisory Board: Did HP and APCO Make the Right Move?

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis. | MORE »

Comments Off