Topics

CEOs: Social Media to Become One of The Top Two Ways to Communicate

May 28th, 2012 by

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

Charting the Industry: Twitter Up-and-Coming Pitching Platform

May 28th, 2012 by

Findings of the PR News/Cision Social Media Survey show that while social media is becoming a major component in engaging with journalists, the ubiquitous use of e-mail to pitch press releases is preventing a total social takeover.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Pizza Chain’s Controversial Campaign Brings the Heat

May 24th, 2012 by

Pizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.

Pizza Chain’s Controversial Campaign Brings the Heat

May 24th, 2012 by

Pizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.

Americans Say Recession Has Changed Outlook on Life

May 24th, 2012 by

Americans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.

Americans Say Recession Has Changed Outlook on Life

May 24th, 2012 by

Americans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.