New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued
Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.
Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued
A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.