Topics

Emotional Aspect of Customer Service Most Critical

February 5th, 2013 by

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

6 Secrets to Writing a Killer Synopsis

February 5th, 2013 by

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

February 5th, 2013 by

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

Top CEOs Engaged Online—Just Not on Social Networks

February 4th, 2013 by

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.

Post-Recession Business Meetings Trending Shorter and Smaller

February 4th, 2013 by

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

February 4th, 2013 by

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

February 4th, 2013 by

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.

AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

February 4th, 2013 by

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.