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Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm

May 21st, 2012 by

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm

May 21st, 2012 by

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Brands Take Note: Microsoft Opens Up So.cl to All Users 

May 21st, 2012 by

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

Brands Take Note: Microsoft Opens Up So.cl to All Users 

May 21st, 2012 by

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

May 21st, 2012 by

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

May 21st, 2012 by

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

May 21st, 2012 by

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

Pandas and Penguins, Oh My: Keeping Pace With Google Search

May 18th, 2012 by

SEO expert Sally Falkow offers tips on how to keep up with the latest changes to Google’s search engine.

Pandas and Penguins, Oh My: Keeping Pace With Google Search

May 18th, 2012 by

SEO expert Sally Falkow offers tips on how to keep up with the latest changes to Google’s search engine.

8 Tips to Turn Your Small Biz Into a Content Producing Machine

May 18th, 2012 by

Turn your organization into a content factory by creating digestible pieces of content that address customers’ concerns.