While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope.
The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.
Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear
Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
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Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers.
Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.
If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW.