Topics


avatar

PR News Announces Digital PR Awards Finalists

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6. | MORE »

Comments Off

avatar

Pitching Radio: Station and Audience Research are Keys to Success

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences. | MORE »

Comments Off

avatar

Survey to Reveal Leading Social Media Strategies and Tactics

Take the PR News/BurrellesLuce Social Media Management & Measurement survey now. | MORE »

Comments Off

avatar

Keeping the Press and Analysts Engaged via Social Media Tactics

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market. | MORE »

Comments Off

avatar

Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

Comments Off

avatar

PR News Pop Quiz: Time to Test Your Media Relations Mojo

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes. | MORE »

Comments Off

avatar

Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area. | MORE »

1 Comment

avatar

Online Makeover: As Technology Changes, So Should Your Web Site

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive. | MORE »

Comments Off

avatar

CSR Important to Minority Consumers

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in. | MORE »

Comments Off

avatar

Yesterday’s PR Pros, Today’s Chief Content Officers

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management. | MORE »

2 Comments