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‘Kony’ Video Prompts 100 Million Views and Some Criticism

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope. | MORE »

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Social Watch: Women Trump Men in Social Network and Blog Visits

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs. | MORE »

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JetBlue Blogs About Family Ejection, But Is MIA on Facebook

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum. | MORE »

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B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network. | MORE »

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Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino. | MORE »

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CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

This is the custom excerpt. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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Pinterest Stays in the Driver’s Seat

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers. | MORE »

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How Not to Build Your Brand: 5 Damaging Mistakes

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information. | MORE »

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6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW. | MORE »

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