With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?
Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.