Topics

Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

July 1st, 2013 by

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay.

Dialing Up More Serialized Content: There is No Stop and Start, Just Go

July 1st, 2013 by

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.

How Changes In Buyer Dynamics Impact PR Pros

July 1st, 2013 by

The sixth annual Technology CMO Roundtable, co-sponsored by Arketi Group and PR News, buzzed with ideas, best practices, learning, questions and—most important—actionable insights.

Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

July 1st, 2013 by

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.

Communicators Must Adapt Old Conduct Rules For Social Media Age

July 1st, 2013 by

Talking about ethics and social media is like discussing ethics and automobiles or ethics and electricity. There is nothing intrinsically moral or immoral about social media.

A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

June 28th, 2013 by

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service?

The Next Big Thing: The Internet of Things

June 28th, 2013 by

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today.

Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

June 27th, 2013 by

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families.

When Will The NFL Decide That Enough Is Enough?

June 27th, 2013 by

New England Patriots tight end Aaron Hernandez was arrested yesterday for murder and five other counts of gun-related crimes. In addition to Hernandez, Cleveland Browns’ Ausar Walcott was also arrested yesterday for attempted murder.

Video Pick: Paula Deen’s Today Show Non-Apology

June 27th, 2013 by

It’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage