A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.
A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.
E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology DominanceDecember 3rd, 2012 by Linda Romanello
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.
It’s not easy facing the 24/7 pressures of a PR job. That’s why PR News feted the organizations that foster an excellent working environment and a solid work/life balance at the PR News People Awards in Washington, D.C.