How to Write a Bylined Article for the Boss

May 6th, 2013 by

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

7 Tips for Starting a PR Internship Program

May 6th, 2013 by

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

5 Career Tips From Communications Experts

May 3rd, 2013 by

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

JCPenney Communicators Launch ‘Apology Tour’ With Ad

May 2nd, 2013 by

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

May 2nd, 2013 by

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

The 3 Biggest Trends in PR Measurement Today

May 1st, 2013 by

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.

Measurement is Sexy. Really

May 1st, 2013 by

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.

Five Tips for The Digital Pitch

May 1st, 2013 by

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

April 30th, 2013 by

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.