Artificial Intelligence (AI) can strike fear into PR pros and communicators, who are concerned that robots eventually will take their jobs. In fact, AI combined with human intelligence is the most powerful combination. As such, communicators should embrace technology.
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It’s Time for PR to Embrace Artificial Intelligence
January 20th, 2017 by John De Oliveira VP TrendKite4 Facebook Live Best Practices From eHarmony
January 20th, 2017 by Ian James WrightCommunicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. We asked social media director Kerianne Mellott for some best practices, and she obliged us with these four Facebook Live tips.
4 Talking Points to Win Budget Dollars for Social Media, Courtesy of TOMS
January 19th, 2017 by Sophie MaerowitzJames Chong, senior manager of social customer engagement at TOMS, is tasked with managing TOMS’ social budget while spreading its cause-related messaging to new audiences. Chong, who will be speaking at PR News’ Digital Summit Feb. 24 in Huntington Beach, CA, shares the arguments for paid social that he’s made to senior leaders.
Responding to Crises, Delta Provides Diversity Training to Cabin Crews
January 18th, 2017 by Seth ArensteinThere’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line… Continued
Responding to Crises, Delta Provides Diversity Training to Cabin Crews
January 18th, 2017 by Seth ArensteinRocked by several crises, Delta begins providing diversity training to cabin crews. This a good move by the air carrier as diversity incidents rose fast in 2016, prompting the Department of Transportation to issue guidelines to airlines and passengers recently. The larger question for communicators, though, is any industry immune to social media-driven crises?
Responding to Crises, Delta Provides Diversity Training to Cabin Crews
January 18th, 2017 by GurandaThere’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line employees at a time when social media, full flights, small seats and perhaps the charged political climate have combined to… Continued
The post Responding to Crises, Delta Provides Diversity Training to Cabin Crews appeared first on PR News Blog.
7 Social Media Trends to Watch in 2017 From Yelp’s Manager of Local Business Outreach
January 17th, 2017 by Sophie MaerowitzSocial platforms are in a constant state of evolution, with new features being rolled out at a breakneck pace. And every brand can benefit from keeping an eye out for upcoming social platform updates and trends. Yelp, for instance, with its diverse audience of businesses and consumers, prioritizes staying current to ensure it serves content in the most engaging way possible. John Carroll, manager of local outreach at Yelp, will be speaking on what’s next in social at PR News’ Digital Summit, Feb. 24 in Huntington Beach, CA. He shares seven trends in social media to be on the look for in 2017.
The Week in PR
January 16th, 2017 by Seth ArensteinOur weekly roundup of trends, news and personnel moves in PR. This week we feature stories about LEVICK acquiring Chase as well as news about the Volkswagen diesel issue.
How Steinway & Sons Tuned Into Its Audience With Facebook Live
January 16th, 2017 by Anthony GilroyThe Trend: In the first half of 2016, Facebook introduced live streaming, aka Facebook Live, allowing brands and individuals to reach out to their followers in an instant and very visual way. While this wasn’t the first time live streaming was available on social media, the huge audience and demographic reach of Facebook made its foray into this space instantly relevant. Facebook took steps to ensure the adoption of this new feature by letting every follower of every page/individual know when one of the people/brands they follow was live streaming. This makes your potential reach enormous.
How Big Brands Are Using Facebook Live to Build Their Audiences on a Modest Budget
January 16th, 2017 by Seth ArensteinTake a glance at various data firms and news outlets that track communications and marketing trends. If there’s one that failed to mention Facebook Live (FBL) as among the top communications trends of 2016 we’d be surprised. We include ourselves in this, with IBM Global Technology Services’ digital experience manager Brandi Boatner saying in these pages last week that FBL had just gotten started last year and predicting it will be far bigger in 2017.