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Three Crucial Elements to Include in Social Media Policies 

January 15th, 2013 by

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

January 15th, 2013 by

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

Editor’s Pick: Video of the Week (1/10)

January 14th, 2013 by

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

January 14th, 2013 by

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.

Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too

January 14th, 2013 by

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

January 14th, 2013 by

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

In the Race Among PR Vehicles, Mobile Starting to Pull Ahead

January 11th, 2013 by

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.