5 Simple Tips for Dealing With Unhappy Citizens on Social Media

February 1st, 2013 by

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.

5 PR Tips to Help Your Small Business Thrive

January 31st, 2013 by

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.

Poll: Have We Entered the Post-‘Client’ Age? 

January 31st, 2013 by

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Most Undervalued PR Skill (According to You)  

January 31st, 2013 by

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

Road to Effective PR Writing Need Not Be So Bumpy

January 30th, 2013 by

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Digitally Satisfied Shoppers Likely to Purchase More

January 30th, 2013 by

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

January 29th, 2013 by

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?