In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.
Pinterest is certainly open for business, and has just raised $200 million in funding.
Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties,… Continued
Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.
While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
Former journalist David Sommers explains that PR pros must add value to reporters via social media.