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Measurement Consolidation Looms Large at AMEC Conference in Lisbon

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.

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Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

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IABC World Conference: When Thought Leadership Goes Bad

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.

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Web Site Waning? Use a Checklist for Maximum Impact

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.

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Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

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Community-Minded PR Hiring Bucks Unemployment Trend

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.

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Global Communication Functions Becoming the Norm

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.

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Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

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How to Give a Top Dollar Sheen to Pro Bono Efforts

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.

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Customer Comms Drives Consumer Trust

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.

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