An abundance of self-confidence from executives can strain effective communications.
Weber Shandwick’s new Mediaco division will put a new operating model for branded content.
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.
As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought LeadershipMarch 27th, 2013 by By Bill Miltenberg
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.