Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to PartyApril 29th, 2013 by Rebecca Maas
It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live WithoutApril 29th, 2013 by Matthew Schwartz
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.
Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.