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Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity. | MORE »

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Top Retweet Driver: Person-ality

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets. | MORE »

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Top Retweet Driver: Person-ality

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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We Interrupt This D.C. Drama With a Message From the Red Cross

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million. | MORE »

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PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content. | MORE »

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis. | MORE »

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