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Social Media On the Rise at Small Businesses

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. | MORE »

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In a Crisis? Opinion Research Can Answer Key Questions

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits. | MORE »

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Don’t Let Social Media Trip Up Financial Communications

There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance. | MORE »

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Seven Critical Questions to Ask Yourself in a Crisis

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble. | MORE »

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Common Sense, Energy Bill Can Jump-Start Climate Efforts

Smaller organizations can make a difference in climate change, too. Here are some common sense tips on how to get started. | MORE »

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Letter-Writing Success Not Just About Pen and Paper

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL … | MORE »

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SEO Tactics for PR Success: Getting to the Top of Search Results  One Thing, Suppressing Negative Posts Another Thing Entirely

MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar. | MORE »

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Female Millennials: $$ Not the Big Prize

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction. | MORE »

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Plan Your Leadership Strategy for Your Next Crisis Today

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience. | MORE »

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While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks. | MORE »

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