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Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing

July 22nd, 2013 by

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013.

Helping PR Pros Debunk Millennial Stereotypes And Dispel the Myths Character Count 65 Launching Your Agency Today?

July 22nd, 2013 by

At the same time we suffer from stereotypes in the eyes of our elders. Think about how intimidating it can be trying to prove yourself to someone who thinks you spend the better part of your day tweeting, texting and keeping up with the Kardashians.

When C-Level Execs’ Personal Beliefs Compromise The Brand

July 22nd, 2013 by

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.

Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly

July 22nd, 2013 by

PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.

Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’

July 22nd, 2013 by

In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.

Tips for PR to Start Wearing Green Eyeshades

July 22nd, 2013 by

Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.

Effective Storytelling in the Information Age: Infographic

July 19th, 2013 by

Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.

#Sharknado Eats Paid Media for Lunch

July 19th, 2013 by

You may not be working with a brand name as catchy as “Sharknado,” but whatever the product or service, you can experiment with silly hashtags that may catch flight.

UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

July 18th, 2013 by

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.

McDonald’s Offers its Employees Budget Tips But They Aren’t ‘Lovin’ It’

July 18th, 2013 by

In an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.