A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.
66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ RantFebruary 4th, 2013 by Bill Miltenberg
When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.
The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.