Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

C.C. Chapman on the Measures of True Happiness

April 29th, 2013 by

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”

Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

April 29th, 2013 by

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Great Content and Consistency Are Critical to Melding Social Channels

April 29th, 2013 by

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

How To Be Culturally Ready for Social

April 29th, 2013 by

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

5 Ways For PR Pros to Gauge Social Media ROI

April 29th, 2013 by

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.

Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

April 29th, 2013 by

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Video: How To Create In-House Social Media Celebrities

April 26th, 2013 by

Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.

Video: How Pinterest Became Akin to Fantasy Football for Women

April 26th, 2013 by

Pinterest, says Erica Campbell Byrum, director of social media for, is like fantasy football for women.

Video: Creating Your Social Media Toolbox

April 25th, 2013 by

Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.