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E-Mail Still the Most Popular Digital Communication Platform

E-mail may still be the most popular form of digital communication, but social networking is not far behind. | MORE »

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NYT, WSJ Dominate Financial Journalist Power Rankings

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists. | MORE »

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Social Watch: Over Half of CEOs Engage on Twitter

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study. | MORE »

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‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation. | MORE »

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Management POV: Help Your New CEO Meet the Insomnia Challenge

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives. | MORE »

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Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more. | MORE »

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Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence. | MORE »

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Pinterest Listens to Users, Changes Terms of Service

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns. | MORE »

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How to Create Empowering Digital Guidelines

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand. | MORE »

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Mad About #Draping

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men. | MORE »

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