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PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content. | MORE »

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis. | MORE »

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PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience. | MORE »

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Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs. | MORE »

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Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner. | MORE »

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Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick. | MORE »

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Falling for Tumblr: Microblogging Alternative Gains Traction With PR Pros

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks. | MORE »

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PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media. | MORE »

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Transparent Comms: Let Stakeholders See Through You

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications. | MORE »

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Milking a Controversy for All Its Worth

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits. | MORE »

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