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Social Content Stokes Spending

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand. | MORE »

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How Current Trade Show Trends Can Impact PR Initiatives

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors. | MORE »

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How Current Trade Show Trends Can Impact PR Initiatives

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors. | MORE »

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PR Divided on Value of Graduate Degrees

Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions. | MORE »

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No Bobbling From Ben & Jerry’s

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers. | MORE »

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Poll: Proving PR’s Worth Remains a Measurement Challenge

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners. | MORE »

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Can Olympus’ Newest Leader Restore Confidence?

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence. | MORE »

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Ways PR Pros Can Avoid Disaster When Using Intellectual Property

Intellectual property and business law attorney Barbara Berschler discusses real-life IP situations and best practices for handling them. | MORE »

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Real-World Mobile Engagement Strategies for Nonprofits

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost. | MORE »

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Seeking to Break Political Fall, Obama Opens Tumblr Account

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late? | MORE »

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