The blame for the Moonlight/La La Land mix-up seems to be falling on PwC, caretakers of the Oscar ballots, whose carefully guarded “ballot briefcase” tours the nation each year on its way to Hollywood. The accounting firm tweeted an early-morning statement, but has otherwise remained quiet on social media.
Topics
Why Agencies of the Future Must Have Distribution Platforms
February 27th, 2017 by Kristina Libby, S.W.C.Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms, which provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. If an agency is not actively constructing, acquiring or collaborating on distribution platform strategies, then its future may be short-lived.
Monster Not Mashed: How Monster.com Organizes Branded Content Site as a Newsroom
February 27th, 2017 by Seth ArensteinYou might think branded content sites have little organization behind them. Perhaps that’s so at some sites. The branded content portal at monster.com is the opposite, however. Content and staff are organized into three groups: to raise awareness; to (gently) nudge readers to investigate what the site offers; and to assist those who are highly motivated to find jobs.
The Social Order: Uber and PewDiePie Illustrate Society’s Influence on Crisis
February 27th, 2017 by Katie PaineIn today’s personality-driven culture, it’s sometimes hard to sort out whether it’s the guy at the top who causes a crisis or the culture he has created within the organization. Either way, most of the time, a crisis starts at the top. But in 2017, one could make the case that cultural and social norms are exerting a greater influence than the people in charge. The crises we’ll examine here, PewDiePie/Youtube/Disney/Google and Uber’s latest, we would argue, owe as much if not more to changing norms than to corporate leadership.
Blog On: 7 Tips to Start a Blog That Will Build Your Business
February 27th, 2017 by Jackie AllderAre you thinking about starting a blog at your company? You recognize the value it could provide your organization, but how do you make sure the time you invest in it is worthwhile? How do you know if you’re writing the right types of blog posts for your brand and its publics? Here are tips to build a blog that builds your brand.
How to Build Global Visibility for Your Brand
February 26th, 2017 by Sandra Coyle Coyle CommunicationsPR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.
How to Right Yourself Out of a Writing Rut
February 24th, 2017 by Amy Lecza, All Points Public RelationsDoes a day pass during your life as a PR pro when you don’t need to write? For those of us who do a lot of writing – and that’s most of us – we will, at one time or another, face an insurmountable case of writer’s block. One day you’re at the top of your game, pounding out pitches, speeches, tweets and press releases like a high-powered printing press, and the next moment you’re struggling to find anything to write. It happens to all of us, but there are always ways to jump-start your creativity. Here are four tips for getting out of a creative rut.
3 Paid Social Strategies to Optimize Your Budget From TOMS and Boingo Wireless
February 24th, 2017 by Jerry AsciertoIn an era of severely limited organic reach, a paid social strategy that optimizes your budget is critical. But how can you best use promoted posts to reach your business goals without breaking the bank? That was the central question tackled by James Chong, senior manager of social customer engagement at TOMS, and Lauren de la Fuente, vice president of marketing and communications at Boingo Wireless, at PR News’ Digital Summit Feb. 24.
Your Organization’s Under Attack? Respond Fast! Wait…Don’t Respond
February 23rd, 2017 by Steve Goldstein“Not every incident needs a response, but incidents that are ignored can lead to a bigger crisis.” This crisis management advice comes directly from Ernest DelBuono, senior strategist for strategic communications firm Levick. At its… Continued
Your Organization’s Under Attack? Respond Fast! Wait…Don’t Respond
February 23rd, 2017 by Steve GoldsteinIn our personal and working lives, relationships get frayed; friends, colleagues, competitors and customers get angry at us. We have to decide when to just let things blow over, and when to reach out to the angry party. The same holds true for organizations. The only thing that’s different for organizations, perhaps, is today’s heightened political climate and the speed of news cycles.