PR News tracks the Twitter presence of the top-earning Fortune 50 companies.
In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement.
In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way.
Just as many companies have recognized that honest and transparent engagement with their stakeholders helps build customer loyalty and trust, many government agencies have realized they too can reach out and engage with their customers—the American public.
No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO.
Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it.
In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.
Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.
Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru.
In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge.