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Finding the Right Media Hooks for a CSR Story

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message: … | MORE »

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Crafting Compelling Messages That Resonate

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the … | MORE »

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Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental … | MORE »

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Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

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Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared | MORE »

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Social Media Measurement Checklist

With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full | MORE »

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Why an Information Ice Age Is on Its Way

Sometime around the late 1970s, with the advent of the personal computer, the industrial era morphed into the information age. Marked by a free and speedy flow of news stories, data, personal communications and business … | MORE »

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Green is Fundamental to Business Strategies Despite Economy

According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green … | MORE »

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10 Ways to Generate Buzz for Your Business

During the first quarter of 2009, according to a recent report by The Nielsen Company, businesses spent $3.8 billion less on advertising than they did during the same time frame in 2008. With advertising expenditures … | MORE »

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Join the Rest of the Company: Automate PR and Share

Public Relations alone cannot manage corporate image, consumer brand and business reputation in a vacuum that is detached from the rest of the company. The days of “top down” messaging, control of the message or … | MORE »

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