|Platinum PR Awards Winners
|Social Media Icon Awards Winners|
|CSR & Nonprofit PR Awards Winners
PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.
Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?
Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.
In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.
Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read.
â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million …
Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.
When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns.
A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.