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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles. | MORE »

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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles. | MORE »

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8 Tips to Help You Expand Your Twitter Community Rapidly

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far. | MORE »

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8 Tips to Help You Expand Your Twitter Community Rapidly

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far. | MORE »

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Twitter Takes Even Bigger Role in NBA’s Business Strategy

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles. | MORE »

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Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce. | MORE »

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Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever. | MORE »

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Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition

For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter. | MORE »

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Leaders Globally Fall Short of the Public’s Expectations

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public. | MORE »

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#pinkslime in the Spotlight: Hashtags Take Center Stage

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message. | MORE »

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