And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.
Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.