Topics

How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

May 6th, 2013 by

Great communicators are usually great writers, and great writers create great PR.

7 Key Communications Takeaways from Iron Man 3

May 6th, 2013 by

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.

List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

May 6th, 2013 by

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

May 6th, 2013 by

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

How to Write a Bylined Article for the Boss

May 6th, 2013 by

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

7 Tips for Starting a PR Internship Program

May 6th, 2013 by

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

PR Training: Not Just Nice-To-Have, But Necessary Cost of Business

May 6th, 2013 by

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market

May 6th, 2013 by

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

5 Career Tips From Communications Experts

May 3rd, 2013 by

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.