Topics

CEO’s Firing of Patch Creative Director Sends the Wrong Message

August 12th, 2013 by

Tim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.

4 Insider Tips for Excellent Facebook Ads

August 12th, 2013 by

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.

Case Study: American Traffic Solutions Inc. Uses Small Investment in Facebook Ads to Spread the Word About Highway Safety Company: American Traffic Solutions

August 12th, 2013 by

In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products.

Taking A Brand New Look at Visual Storytelling

August 12th, 2013 by

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.

Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues

August 12th, 2013 by

The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.

Paula Deen Fails Badly in a Crisis, While NE Pats Deftly Protect Brand

August 12th, 2013 by

If you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week.

PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’

August 12th, 2013 by

Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.

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3 Steps to Convince B2B Senior Leaders to Launch on Instagram

August 9th, 2013 by

Instagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics?

Does Your Content Pass the ‘So What’ Test?

August 9th, 2013 by

With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.