Topics

5 Steps for Persuading Execs to Improve Their Communications

April 2nd, 2013 by

An abundance of self-confidence from executives can strain effective communications.

Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’

April 2nd, 2013 by

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.

kmart

Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

April 2nd, 2013 by

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Measure for Measure: How to Demonstrate the Value of Social Media

April 2nd, 2013 by

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

Corporations Looking for Customer Love in All the Wrong Places

March 29th, 2013 by

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.

4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

March 29th, 2013 by

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

Brands Channel Social Media To Support a Cause

March 28th, 2013 by

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

March 27th, 2013 by

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.

Infographic: Most Overused Words in Press Releases

March 27th, 2013 by

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

5 Pointers for a Successful Apology

March 26th, 2013 by

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.