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PR Insider: Executing The Largest Event Boston Has Ever Seen

October 10th, 2013 by

How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.

PR Pros Need To Hold Off On Writing Print’s Obit

October 10th, 2013 by

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.

Myth Busting: Not All Positive Press Is Created Equal

October 9th, 2013 by

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

4 Tips for Happy and Hardworking Volunteers

October 8th, 2013 by

You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.

PR Insider: PR is Dead. Actually, Long Live PR!

October 8th, 2013 by

The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.

Industry Leaders Reflect on the State of Newspapers Today

October 7th, 2013 by

In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations

Living Up to Core Ethical Values Can Be More Challenging Than We Think

October 7th, 2013 by

Nothing can go wrong (ethically speaking) if we are truthful, if we behave in a manner consistent with our values and if we inform our constituents about whom we work for. However, life is never that simple.

Try Not to Sabotage the Subject-Matter Expert

October 7th, 2013 by

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.

Gamification: Not Just Fun, It’s A Strategy for Building Engagement

October 7th, 2013 by

When Jayson Schkloven, senior VP and partner of Merritt Group, sits down with clients and prospects these days, he discusses the dizzying array of PR channels that are available to help get the message out.