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2012 CSR Awards: Community Affairs

Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active … | MORE »

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2012 CSR Awards: Social Media Campaign

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and … | MORE »

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2012 CSR Awards: A-List – Weber Shandwick

Weber Shandwick’s Social Impact team carries the CSR banner for the agency’s high-profile clients, who are well aware of the connection between business results and sustainability, climate issues and human rights. The Social Impact team’s … | MORE »

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2012 CSR Awards: Environmental Stewardship

Winner: Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org To raise awareness of electronics recycling, in April, 2011 CEA launched the eCycling Leadership Initiative, an electronics industry-wide effort aiming to recycle 1 billion … | MORE »

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Charting the Industry: On the Endangered Species List—The AOR

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years. | MORE »

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Charting the Industry: On the Endangered Species List—The AOR

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years. | MORE »

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Pinterest Users in a Buying Mood

More than one in four online consumers aware of sites like Pinterest have used them to make purchases. | MORE »

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Pinterest Users in a Buying Mood

More than one in four online consumers aware of sites like Pinterest have used them to make purchases. | MORE »

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Adding Instagram to Your PR Mix? That’s the $1 Billion Question

Instagram may be the point of entry for communicators who have yet to venture into mobile PR. | MORE »

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Adding Instagram to Your PR Mix? That’s the $1 Billion Question

Instagram may be the point of entry for communicators who have yet to venture into mobile PR. | MORE »

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