Topics


avatar

Ashton Kutcher Opts for Lip-Synching Twitter Strategy

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets. | MORE »

Comments Off

avatar

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A. | MORE »

Comments Off

avatar

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A. | MORE »

Comments Off

avatar

Opportunities in Media, Customer Relations Shared at Twitter Conference

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas. | MORE »

Comments Off

avatar

10 Tips for Building an Engaged Facebook Community

Edelman’s Monte Lutz provides 10 ways to create a strong, engaged following on Facebook, from asking questions to celebrating your fans. | MORE »

Comments Off

avatar

Twitter Tops Facebook in Press Release Views

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views. | MORE »

Comments Off

avatar

Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

Comments Off

avatar

Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

Comments Off

avatar

10 Internal Engagement Principles for CSR Initiatives

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics. | MORE »

Comments Off

avatar

Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

Comments Off