Laura Perry, director of communications for the UCLA School of Nursing and a speaker at the upcoming Nov. 10 Twitter Conference, discusses the importance of setting goals and objectives when developing a Twitter strategy in any industry.
While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.
Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.
Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.
In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.
More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.
Quick Study: Consumers on Green Products: We Must Know the Score; Social Links and Buttons on Web Sites Drive Mentions
â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The …
The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?