PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.
StrategyOne’s Natasha Fogel—the leader of measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.
Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.
As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.
When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.
Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.
If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.