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Working With Law Enforcement: Be Helpful Yet Unobtrusive

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police. | MORE »

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PR News Q&A: Keys to Effective Influencer Measurement

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics. | MORE »

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Harried Journos Need Your Story-Shaping Skills

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters. | MORE »

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PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing. | MORE »

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Quick Study: Corporate Trainers Wary of Social Media as Learning Tool; Heavy Internet Usage Spawns Army of Volunteers

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality … | MORE »

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Journalists Open to Pitches Via Twitter

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches. | MORE »

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Build Stronger Relationships: Take Digital Conversations Offline

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level. | MORE »

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Match Social Media Strategy With Goals and Brand Values

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign. | MORE »

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Good Customer Service Proves Elusive

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between. | MORE »

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Celebrity Spokespeople Yield Negative Ad Scores

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources. | MORE »

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