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The Importance of Community Relations

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on. | MORE »

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Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

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Social Media: A Company’s Asset or Liability?

Major companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams. | MORE »

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Climate Change: Emerging Front in Crisis Comms

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then … | MORE »

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Climate Change: Emerging Front in Crisis Communications

Crisis communications guidelines to follow in the environmental arena | MORE »

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Making the Most Out of Digital Media Relationships

Following are a few best practices you can leverage for effective digital media relations | MORE »

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Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed … | MORE »

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Trust in Biz Takes a Turn—for the Best

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a … | MORE »

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BEST PRACTICES FOR LAUNCHING AN ENVIRONMENTAL STEWARDSHIP CAMPAIGN

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active … | MORE »

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Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the … | MORE »

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