Topics

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

December 4th, 2012 by

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

Communicators Invest Heavily in Content Marketing

December 4th, 2012 by

86% of B2C organizations market with content—regardless of company size or industry.

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

PR Opportunity: Young Adults Keen to Advance Social Causes

December 3rd, 2012 by

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.

PR News Job Forecast Survey

December 3rd, 2012 by

Let us know what the employment situation is at your organization by taking this quick survey.

Charting the Industry: Breakout Brands Display a Personal Touch

December 3rd, 2012 by

A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.

Just Like Petraeus, PR Pros Must Deliver the Right E-Mails at the Right Time

December 3rd, 2012 by

E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.