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Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)

September 11th, 2013 by

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

PR News Announces Winners of 2013 PR Agency Elite Awards

September 10th, 2013 by

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.

2013 PR Agency Elite Awards: Digital/Social Media

September 10th, 2013 by

Winner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The… Continued

2013 PR Agency Elite Awards: Marketing to Latinos

September 10th, 2013 by

Winner: Biosector 2 After his father, José Secada, succumbed to hepatitis C in 2011, Grammy Award-winning singer Jon Secada announced that he was participating in Hepatitis C-Toca El Tema, which translates to “to touch the… Continued

2013 PR Agency Elite Awards: Consumer Marketing

September 10th, 2013 by

Winner: Airfoil Airfoil continues to cultivate its communications efforts on the consumer-marketing front. For example, when eBay wanted to engage parents of young children to sell products on the website, the online auction giant called… Continued

2013 PR Agency Elite Awards: Media Relations

September 10th, 2013 by

Co-Winner: Fuse Three campaigns highlight exactly how well Fuse excels at media relations: The Pepsi “MAX It Now Challenge,” the 2012 Dew Tour and The Ultimate Fighting Championship’s (UFC) Octagon Nation Tour. The Pepsi “MAX… Continued

2013 PR Agency Elite Awards: Community Relations/Volunteer Programs

September 10th, 2013 by

Winner: Waggener Edstrom Worldwide Waggener Edstrom Worldwide has a longstanding commitment to contributing up to 1% annually of its total fee revenue to communities. But in 2012 Waggener Edstrom took its charitable efforts up a… Continued

2013 PR Agency Elite Awards: Website

September 10th, 2013 by

Winner: Makovsky As a leading independent communications consultancy, Makovsky has designed and implemented excellent websites for its clients. But in working to improve others, their own website fell behind. The agency used research to gauge… Continued

2013 PR Agency Elite Awards: Internal Communications

September 10th, 2013 by

Winner: Weber Shandwick Weber Shandwick needed to make itself as social on the inside as it had become externally. In the summer of 2012, the agency announced it was repositioning itself around the phrase “engaging,… Continued

2013 PR Agency Elite Awards: Marketing to Women

September 10th, 2013 by

Winner: Marina Maher Communications Marina Maher Communications was behind one of the most iconic, not to mention pro-women, campaigns to come out of the London 2012 Olympics: P&G’s “Thank You Mom” campaign. According to research… Continued