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Female Millennials: $$ Not the Big Prize

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction. | MORE »

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Plan Your Leadership Strategy for Your Next Crisis Today

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience. | MORE »

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While Climate Comms Can Be a Hot Potato, It May Be Worth the Risk

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks. | MORE »

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Six Tips for Pitching Trade Editors

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens. | MORE »

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Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well. | MORE »

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‘Dr. Google’ Is In: More Women Seek Health Help Online

One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy. | MORE »

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Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative. | MORE »

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How to Prepare Execs for Presentations, Speeches

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker. | MORE »

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Navigate Dangerous Crisis Roads With Opinion Research

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way. | MORE »

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Johnson & Johnson Leads List of Top CSR Companies

In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials. | MORE »

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