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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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Companies Overlooking Online Customer Feedback

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback. | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

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Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

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Need a Powerful Army of Advocates? Think ‘Inside’ the Box

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers. | MORE »

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How to Make a High-Tech Topic Go Mainstream

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience. | MORE »

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Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

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