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Creating a Winning Facebook Strategy: 10 Questions to Like

Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy. | MORE »

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Social Media Worth the Effort for Small Biz 

For small business owners—a group that was dramatically impacted by the recession—social media represents a time-consuming but effective way to generate business exposure. | MORE »

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Reputation Drives Brand Valuation

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value. | MORE »

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Journalists Follow PR Pros on Social Media 

It’s not just PR practitioners who are harnessing the power of social media. The majority of journalists are now using social media platforms to keep up with PR contacts and help with their reporting. | MORE »

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Sheen a PR Master?

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

How much does the public “like” the best corporate citizens? PR News is tracking companies on Facebook that the public perceives as tops in CSR, from a list compiled by the Boston College Center for … | MORE »

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Quick Study: Sheen a PR Master?; Most Journos Connect With PR Pros On Social Media; Reputation & Shareholder Value

â–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350 … | MORE »

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Charting the Industry: Bridging the IR/PR Crisis Disconnect

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place. | MORE »

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Avoid Shiny Objects: Four Social Media Strategies to Engage the Fifth Estate

In this excerpt from his upcoming book, "Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy," PR News Facebook Conference keynoter Geoff Livingston lays out four strategies that organizations use to build their online communities. | MORE »

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PR’s ROI: Still Elusive to Many, But New Methods, Metrics on the Way

While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise. | MORE »

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