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Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

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Facebook’s New Feed Feature: What Does It Mean for PR Pros?

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

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Charting the Industry: When Social Networking Gets Personal

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

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20 Commandments: The Do’s and Don’ts of Giving Executive Interviews

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

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Flexibility Drives C-Suite Media Training

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media.

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PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign.

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Be Prepared: 5 Essentials For a Successful Media Interview

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews.

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PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign.

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Mobile Phones Stay Connected to Social Networking Sites

Nearly three-quarters of mobile phone users visit the Web daily to check social networking sites.

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Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.

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