Conquering Social Media Starts With Buy In From C-Level Executives

September 9th, 2013 by

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

Case Study: Taco Bell’s New Recipe for Social Media Engagement: Look, Listen and Whip Up Some Dialogue With Fans

September 9th, 2013 by

In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.

Infographic: Internet Predictions for 2015

September 6th, 2013 by

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

How to Speak Your Stakeholder’s Language

September 6th, 2013 by

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had

Chobani’s Crisis Communications Strategy: So Far, So Good

September 5th, 2013 by

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.

3 Questions PR Pros Should Ask Before Posting on Facebook

September 5th, 2013 by

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?

PR Insider: 7 SEO Basics Every PR Pro Should Know

September 5th, 2013 by

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.

PR Lessons from the Lava Lamp’s 50-Year Run

September 4th, 2013 by

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.

3 Tips for Building a Brand Community on Reddit

September 4th, 2013 by

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community.

3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects

September 3rd, 2013 by

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”