Topics

‘March Madness’ Meets Social Media: Top Social-Media School Crowned

March 20th, 2013 by

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

8 Tips on How to Master Media Relations

March 20th, 2013 by

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.

Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

March 20th, 2013 by

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.

To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

March 19th, 2013 by

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

13 Tips for Effective Crisis Management

March 19th, 2013 by

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.

Good News Trumps Bad for Social Media Stickiness

March 19th, 2013 by

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

March 15th, 2013 by

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Cross-Promotion is Key to Pinterest Success

March 15th, 2013 by

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion.

The Biggest PR Trends from 2013 SXSW

March 15th, 2013 by

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

17 Things Certain to Happen in PR By Year’s End

March 13th, 2013 by

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.