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2012 Digital PR Awards: Cause Marketing/CSR

October 1st, 2012 by

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

2012 Digital PR Awards: Twitter Communications

October 1st, 2012 by

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.

2012 Digital PR Awards: Digital PR Campaign

October 1st, 2012 by

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.

2012 Digital PR Awards: Influencer Communications

October 1st, 2012 by

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

2012 Digital PR Awards: Online Newsroom

October 1st, 2012 by

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

2012 Digital PR Awards: $100K – $200K

October 1st, 2012 by

The History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.

5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature

October 1st, 2012 by

Users of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.

2012 Digital PR Awards: Facebook Communications 

October 1st, 2012 by

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

2012 Digital PR Awards: Blog

October 1st, 2012 by

ESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out.

2012 Digital PR Awards: Social Networking

October 1st, 2012 by

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.