The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.
This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher LevelJune 3rd, 2013 by PR News
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon UsJune 3rd, 2013 by PR News
Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.
Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.
Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.