Topics

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Facebook Accelerates Transformation Into a Mobile Gateway

May 8th, 2012 by

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Facebook Accelerates Transformation Into a Mobile Gateway

May 8th, 2012 by

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Five Tips for Content Marketing Success

May 8th, 2012 by

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Five Tips for Content Marketing Success

May 8th, 2012 by

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.