While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.
In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."
PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members
In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences.
When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.
Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green.
Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis.
Honeywell International’s Tom Buckmaster takes the CSR Executive of the Year honor, among 27 corporate citizenship and seven legal PR award categories.
Diago’s strategic investments—$40 million in community activities—and interest in developing five pillars of corporate citizenship in its Latin American and Caribbean regions helped strengthen the company’s bonds with businesses and communities.
During the Copenhagen climate conference, Cone partnered with Timberland for an extensive outreach campaign that garnered major media placements and elevated the brand’s environmental reputation.