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Video Pick: SyFy Blows Up Social Media with #Sharknado

July 12th, 2013 by

Sharknado has arrived, and it’s winding its way through the Twitterverse, demolishing everything in sight. The trailer is this week’s PR News Video Pick.

Tim  Armstrong

5 Content Marketing Rules to Live By

July 12th, 2013 by

Content marketing is an essential skill that PR pros need to master. Fortunately, creating content can yield big returns, and even be fun—if you know what you’re doing.

3 Things Brands Should Know About Secret.li

July 11th, 2013 by

One of the biggest trends in social apps has been ephemeral massaging capabilities, or sending messages via social channels that are wiped out after a certain amount of time. This week Secret.li became the latest app to enter the iOS space.

What PR Pros Can Learn From Cory Booker

July 11th, 2013 by

Cory Booker has raised $4.6 million in 3 months for his Senate campaign. Here are a few lessons from the Mayor for communications pros.

How to Shake Off Dusty Misconceptions: PR in Action

July 11th, 2013 by

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

Portraits

Wanted: Content Strategists With PR Savvy

July 10th, 2013 by

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.

3 Ways PR Pros Can Leverage Tumblr

July 10th, 2013 by

Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here’s what communicators need to know about the platform.

Why Social Media is Important for Your Brand: Infographic

July 9th, 2013 by

By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.

The Pillars of an Outstanding Communications Team

July 9th, 2013 by

What elements really make a successful PR team click? To name just a few; metrics that connect PR programs to organizations, business goals, transparent internal messaging and a social media strategy with C-suite buy-in.

How to Improve Crisis Management in Universities

July 9th, 2013 by

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.