Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the …
PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.
The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.
How Aflac elevated its cause branding campaign to a higher level
TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER
The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger …
Four rules for a successful media relations strategy
How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.
What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting …
Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.
Following are five ways to make your cause marketing campaigns effective: