Topics

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

June 3rd, 2013 by

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

How To Succeed in CSR and Sustainability

June 3rd, 2013 by

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

PR Pros Look to the Mommy Track To Jumpstart Brand Communication

June 3rd, 2013 by

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

The Imperative of Cultivating a Content Marketing Strategy

May 31st, 2013 by

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

Take Advantage of LinkedIn’s New Feature with These Video Tips

May 31st, 2013 by

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

May 30th, 2013 by

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

May 30th, 2013 by

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

Your Pocket Guide to PR Social Measurement

May 30th, 2013 by

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

May 29th, 2013 by

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

A Video Apology Can Fight Viral with Viral

May 29th, 2013 by

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).