Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.
Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.
Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.
Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page.
Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.
One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.
Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.
Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.
Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.