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Charting the Industry: Ad Agencies Say PR Is Better at Social Media

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts. | MORE »

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Risk Communication Formula: Avoid Half-Truths, Manage the Outrage

While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome. | MORE »

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Crisis Management, Social Media Among Top Concerns for Nonprofits

In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations." | MORE »

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PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members

In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences. | MORE »

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Key PR Lessons From the Financial Overhaul Battle

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption. | MORE »

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Five Key Steps to Implementing Successful Green Initiatives

Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green. | MORE »

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Social Media and Crises: Identify Audiences Before You Need Them

Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis. | MORE »

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PR News Announces Winners of 2011 CSR Awards

Honeywell International’s Tom Buckmaster takes the CSR Executive of the Year honor, among 27 corporate citizenship and seven legal PR award categories. | MORE »

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2011 CSR Awards: Overall Leader in CSR Practices – Organization With Up to 10,000 Employees

Diago’s strategic investments—$40 million in community activities—and interest in developing five pillars of corporate citizenship in its Latin American and Caribbean regions helped strengthen the company’s bonds with businesses and communities. | MORE »

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2011 CSR Awards: Media Relations

During the Copenhagen climate conference, Cone partnered with Timberland for an extensive outreach campaign that garnered major media placements and elevated the brand’s environmental reputation. | MORE »

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