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Twitter Watch: Followers of Best Workplaces

Google leads Fortune’s Best Places to Work list in number of Twitter followers. | MORE »

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Social Media Helps Drive Agency Optimism

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs. | MORE »

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Translate Word of Mouth With Social Media Monitoring Tools

A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign. | MORE »

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‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training. | MORE »

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For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis. | MORE »

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Reality TV vs. Real PR Professionals

Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd. | MORE »

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Done Right, a Crisis Postmortem Can Reanimate an Organization

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons. | MORE »

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Execs Wrestle With Integrating Sustainability and Biz Goals

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing. | MORE »

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Apple’s iPad Gains Corporate and Consumer Fans

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. | MORE »

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Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. | MORE »

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