Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.
Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.
PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.
As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data
â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study …