Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.
Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.
PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.