Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.
Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics.
Virgin America’s transition to a new reservation system has been anything but smooth.
What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.
The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.
A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.
Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info
â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation …