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7 Media Relations Trends to Expect in 2012

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012. | MORE »

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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic. | MORE »

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Charting the Industry: Craft Messages of Ease in Times of Stress

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic. | MORE »

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators. | MORE »

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Tip Sheet: Slow and Steady Wins Race in PR Measurement

The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators. | MORE »

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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

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Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

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