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The Art of the Polish: Seven Steps to Making Your PR Writing Shine

June 5th, 2012 by

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.

The Art of the Polish: Seven Steps to Making Your PR Writing Shine

June 5th, 2012 by

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.

Disney Puts Money Where Its Mouth Is With Food Ad Restrictions

June 5th, 2012 by

The Walt Disney Co. has announced an initiative to ban some food advertisers that don’t meet its nutrition criteria.

Disney Puts Money Where Its Mouth Is With Food Ad Restrictions

June 5th, 2012 by

The Walt Disney Co. has announced an initiative to ban some food advertisers that don’t meet its nutrition criteria.

Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology

June 4th, 2012 by

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.

Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology

June 4th, 2012 by

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Go Grassroots: Build Goodwill With a Community Relations Committee & Plan

June 4th, 2012 by

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.

Go Grassroots: Build Goodwill With a Community Relations Committee & Plan

June 4th, 2012 by

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.