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Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

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10 Internal Engagement Principles for CSR Initiatives

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics. | MORE »

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Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

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When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind. | MORE »

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Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

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Social Media Report Card: NFL and NBA Players Unions Get Social

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts. | MORE »

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Social Media Report Card: NFL and NBA Players Unions Get Social

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts. | MORE »

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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation … | MORE »

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