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5 Questions to Ask PR Job Candidates

April 11th, 2013 by

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

Cassidy: Appetite for PR-led Campaigns at an ‘All-Time High’

April 10th, 2013 by

Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends

Smaller-Sized PR Agencies Ramp Up Digital Services

April 10th, 2013 by

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

In Defense of AVEs

April 9th, 2013 by

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

April 9th, 2013 by

Authority and influence continues to move away from business and government and toward experts and peers.

2 More Reasons Your Brand Should Be on Vine

April 9th, 2013 by

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.

Moving Up By Staying on Top of the Bottom Line

April 5th, 2013 by

For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.

Infographic: The 8 Different Hats of a Community Manager

April 5th, 2013 by

Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.

PR News Video of the Week: 4/5

April 5th, 2013 by

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”