Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

May 16th, 2013 by

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

3 Tactics to Boost the Impact of Your Press Releases

May 16th, 2013 by

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

These are the Barcelona Principles You Should Internalize

May 15th, 2013 by

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Writing Pointers Every Communications Pro Should Memorize — Today

May 14th, 2013 by

Here are a few crucial writing tips that PR professionals need to incorporate now.

Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

May 14th, 2013 by

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

Moving Beyond Communicators’ Comfort Zone

May 13th, 2013 by

Communicators must learn to work well behind the borders of their department. Here’s how.

SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

May 13th, 2013 by

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House Charities

May 13th, 2013 by

The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.

Hertz Links PR and Customer Service As Social Channels Grow

May 13th, 2013 by

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

May 13th, 2013 by

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.