Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.
A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.
If communications execs want to own social media, one place to start is by developing formal social media guidelines.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book BestsellerJanuary 14th, 2013 by Bill Miltenberg
How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, TooJanuary 14th, 2013 by Scott Van Camp
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.