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Millennials Say Lives Enriched by Social Media Bonds

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives. | MORE »

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PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. | MORE »

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Millennials Say Lives Enriched by Social Media Bonds

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives. | MORE »

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Executives: Employee-Produced Videos Are Good for the Business Because…

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization. | MORE »

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Executives: Employee-Produced Videos Are Good for the Business Because…

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization. | MORE »

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B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them. | MORE »

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B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them. | MORE »

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Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily? | MORE »

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6 Tips for Running a Facebook Contest

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand. | MORE »

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6 Tips for Running a Facebook Contest

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand. | MORE »

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