Topics

7 Principles for Building Buzz Equity, And Don’t Forget the 3 S’s

November 19th, 2012 by

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

November 19th, 2012 by

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

The Hobbit Steps Into a PR Crisis

November 19th, 2012 by

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

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Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

November 15th, 2012 by

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.

Top Brands Adopt Instagram at Record Pace

November 14th, 2012 by

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

Study: PR Lacks Big Ideas and Creativity

November 14th, 2012 by

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan? 

November 13th, 2012 by

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

Creativity an Influential Force in PR Going Forward

November 13th, 2012 by

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

No Business Is Too Small for Workplace Violence

November 13th, 2012 by

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.