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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

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Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of … | MORE »

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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

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We Interrupt This D.C. Drama With a Message From the Red Cross

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

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PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

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PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.

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