Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.
To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.
Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.
The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.
B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.
These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.
More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day
The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.
The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment.
Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals.
A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.