3 Twitter Takeaways from the Hunt for #redpanda

June 26th, 2013 by

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return.

Carnival CEO Steps Down After Disastrous Year

June 25th, 2013 by

Carnival Corp. announced today that CEO Mickey Arison will be stepping down. It’s been a tough year for the company—though passengers on February’s Carnival #cruisefromhell might argue they’ve suffered worse.

Can’t Tell a Story in 6 Seconds? You’re Not Trying

June 25th, 2013 by

Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.

How to Transform Your Managers Into Pro Communicators

June 25th, 2013 by

One of the best bosses I ever had was a great communicator. He would take the time to sit down with his team and share important organizational news.

The Stylebook to Help PR Pros Create Their Own Writing Style

June 24th, 2013 by

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.

4 Lessons Your Brand Can Learn From The Twinkies Revival

June 24th, 2013 by

Twinkies connoisseurs rejoice. Hostess on Sunday announced that the spongy yellow confection is returning to shelves on July 15.

Key Elements to an Excellent Content Marketing Strategy

June 24th, 2013 by

Content marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start?

7 Secrets to Powerful Customer Testimonials

June 24th, 2013 by

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.

Recent Spate of PR Deals Reflects An Industry In Search of Scale

June 24th, 2013 by

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still.

Moving Past Principles to Unlock the Business Potential of PR Metrics

June 24th, 2013 by

Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.