Topics

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

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Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

March 4th, 2013 by

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

9 Ways That PR Pros Can Capitalize on Infographics

March 4th, 2013 by

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

5 Tips from the PR News Digital PR Summit

February 27th, 2013 by

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

5 Ways Working in PR is Like Being on ‘Top Chef’

February 25th, 2013 by

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”

Social-Media Users Conflicted Over Brands Listening In

February 25th, 2013 by

The public appears to want it both ways when it comes to brands listening in on its social conversations.

NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs

February 25th, 2013 by

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

How To Maximizing Surveys to Create News And Strategically Generate Publicity

February 25th, 2013 by

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

PR News to Honor the Best in Nonprofit Communications

February 22nd, 2013 by

Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.