Topics

Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

July 30th, 2012 by

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Charting the Industry: PR Opportunity in Teens’ Green Leanings

July 30th, 2012 by

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Charting the Industry: PR Opportunity in Teens’ Green Leanings

July 30th, 2012 by

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Tip Sheet: Grilled About ROI? Ask About Value of Reputation

July 30th, 2012 by

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

#NBCFail Prompts NBC Execs to Tweet in Their Defense

July 30th, 2012 by

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Executives Find Measurement, ROI Tough Social Media Nuts to Crack

July 30th, 2012 by

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

#NBCFail Prompts NBC Execs to Tweet in Their Defense

July 30th, 2012 by

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.