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Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either. | MORE »

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Tip Sheet: Prevent the ‘Iago Effect’ From Dooming a CEO

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant. | MORE »

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Four Media Relations Faux Pas to Avoid on Twitter  

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals. | MORE »

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Moms’ Online Engagement Impacts In-Store Buys

Moms look to social media to participate in dialogues with brands, give feedback and get inside information. | MORE »

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Facebook’s Timeline Finally Launches

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Social Media Policy a Must-Have in 2012

Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now. | MORE »

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Chuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws. | MORE »

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Avon’s PR Staff on Call During CEO Transition Period

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process. | MORE »

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Content Spend Considerable in 2011—More in 2012

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012. | MORE »

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