Topics

What Facebook’s New Graph Search Means for PR Pros

January 16th, 2013 by

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

How Content Marketing is Changing the PR Gestalt 

January 16th, 2013 by

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

Public Confused With Social Monetization

January 16th, 2013 by

Large numbers of adults don’t really understand how Facebook and Google make money.

The PR Pro’s Guide to Successful Surveys — a Checklist

January 15th, 2013 by

A well-engineered survey can be an excellent vehicle for generating media opportunities and gathering data to support your organization’s key messages.

Three Crucial Elements to Include in Social Media Policies 

January 15th, 2013 by

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

January 15th, 2013 by

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

Editor’s Pick: Video of the Week (1/10)

January 14th, 2013 by

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

January 14th, 2013 by

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.

Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too

January 14th, 2013 by

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.