Topics


avatar

Reality TV vs. Real PR Professionals

Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd. | MORE »

Comments Off

avatar

Execs Wrestle With Integrating Sustainability and Biz Goals

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing. | MORE »

Comments Off

avatar

Apple’s iPad Gains Corporate and Consumer Fans

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. | MORE »

Comments Off

avatar

Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. | MORE »

Comments Off

avatar

Media Beat: Journos Paint Rosier Business Picture

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR. | MORE »

Comments Off

avatar

How to Add Foursquare to Your PR Arsenal

Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game. | MORE »

Comments Off

avatar

PR as a Driver for B2B Sales and Customer Service

Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts. | MORE »

Comments Off

avatar

Done Right, a Crisis Postmortem Can Reanimate an Organization

With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons. | MORE »

Comments Off

avatar

Women More Engaged on Social Web

A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men. | MORE »

Comments Off

avatar

Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

Comments Off