The Children’s Place Needs to Grow Up

August 7th, 2013 by

The Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?

‘A-Rod’ At the Bat: Swing and a Miss?

August 6th, 2013 by

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.

The Power of PowerPoint as a PR Tool

August 6th, 2013 by

Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?

Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros

August 6th, 2013 by

Amazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.

When Starting Your Own PR Shop, Sweat the Small Stuff

August 6th, 2013 by

When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice.

4 Essentials for Communications that Connect with Any Audience

August 5th, 2013 by

The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

Use Big Data To Build Your Brand

August 5th, 2013 by

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued

Media Changes Force Agencies To Rethink Their Client Relationships

August 5th, 2013 by

Eric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the

Best Practices For How to Align PR Activities With Sales and Marketing

August 5th, 2013 by

Companies have always been good at leveraging and monetizing the moment of transaction. The only problem is that “the sale” represents less than 1% of the time we spend online in our entire lives. Roughly