Topics

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

PR Pros React to Pinterest’s Link Blockade

July 16th, 2012 by

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

PR Pros React to Pinterest’s Link Blockade

July 16th, 2012 by

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Tip Sheet: Star Search: Recruiting Top Young Talent Socially

July 16th, 2012 by

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.