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Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

PR Insider: Top 5 Phrases That Derail a Brainstorm

September 19th, 2013 by

Often, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite.

Media Relations Advice to Ignore: The Dreaded Friday Pitch

September 19th, 2013 by

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.

Walgreens Healthcare Decision a Study in Employee Communications

September 18th, 2013 by

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.

Is Kim Kardashian Looking to PR for a New Kim Kardashian?

September 17th, 2013 by

Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.

PR Insider: How to Optimize Your Social Campaign with Facebook Ads

September 17th, 2013 by

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.

A Simple Action Plan for CSR

September 16th, 2013 by

Finding the right CSR program for your company can be daunting. The obstacle isn’t that your employees don’t want to give back and help others, but rather that different things move different people.

How to Measure Instagram Success

September 16th, 2013 by

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

How To Improve Finances by Adding a CFO

September 16th, 2013 by

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do