When was the last time you hand-wrote a thank you card? When was the last time you took out that stack of business cards you collected at an event and called (actually, phoned) those new contacts? And admit that it took a lot for you to resist posting on Instagram that beautiful dessert set before you at last weekend’s dinner.
Topics
Infusing a Little Analog Into Your Digital Life
May 8th, 2017 by Diane SchwartzImagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and… Continued
PETA Led Nonprofits in Facebook, Instagram Engagement in Q4 2016
May 8th, 2017 by Seth ArensteinOur regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.
How the San Diego Convention Center Tells Its Brand Stories With Graphics
May 8th, 2017 by Barbara MorenoIt’s hardly news that in today’s world consumers are pressed for time and so give communicators very little of it. All our needs are just a swipe or click away. With that expectation, consumers demand that everything from apps to news and even videos fit within just eight seconds to earn their full concentration. See how the San Diego Convention Center incorporated this need for speed into its communications strategy.
4 Steps Brands Need to Take to Negate Product Recall Fatigue
May 8th, 2017 by Michael GoodWith the swirl of information inundating consumers sometimes important notices get lost. This can be a dilemma for communicators who often are charged with alerting the public about a product recall, an event that can do serious damage to a brand’s reputation. An expert in such matters, Michael Good provides brand communicators with tips for combatting product recall fatigue.
5 Tips for Students Seeking PR Positions
May 7th, 2017 by Baylee AkinsPR is changing so quickly that what students learn today in college may be outdated by the time they land their first job. Still, there are concepts that are unlikely to change despite this fast-moving industry, argues Edelman VP Amanda Sapp. Making sure you are authentic in your storytelling, speaking to audiences not at them and having passion for what you do will serve you well at the start of your career and during every stage that follows.
What to Expect at Social Shake-Up: A Personal Account
May 5th, 2017 by Chris Strub, TeamStrub.comIn just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.
5 Tips for Brands New to Influencer Marketing
May 5th, 2017 by Steve GoldsteinGetting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. Then the pool of full-time journalists… Continued
5 Tips for Brands New to Influencer Marketing
May 5th, 2017 by Steve GoldsteinBrands that haven’t yet tried investing resources in digital-based influencer marketing face a host of unknowns, the first one being whether it’s suitable for a particular brand or nonprofit organization. Tony Balasandiran, account supervisor for Flowers Communications Group and a speaker at PR News’ June 23 Digital How-To Conference in Chicago, shares some of the advice he offers clients that have yet to make the leap to influencer marketing.
May the 4th Be With You: 4 Brands Using the Force of a Good ‘Star Wars’ Tie-In
May 4th, 2017 by Ian James WrightStar Wars is nearly unparalleled as a brand so popular that other brands (whether or not they have a cross-promotional deal) draft in its wake by paying tribute. Thus May 4 is a good day for us to observe how brands are riding the wave, and to see the fruits of some professional content calendars.