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What are agencies focusing on to catalyze change in the industry and welcome more Gen Z employees into the fold?

When playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.

Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.

Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.

PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.

We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.

Almost every recruiter and communications professional we talked to for this article used the word “values” when describing the number one item Gen Z candidates were looking for when considering employment. 

Using outdated and exclusionary language in contemporary communications negatively affects minority groups and adversely influences the public if it continues to be brushed aside. Our authors share steps the industry can take to challenge the status quo.

Brands should keep in mind these important do’s and don’ts for April Fools’ Day.

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.