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How to Brief an Infographic Designer

As infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark. | MORE »

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PR and Customer Service: Every Customer Counts, Especially the Angry Ones

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely. | MORE »

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Mining Internal Stories Can Be a Psychological Exercise

Worklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories. | MORE »

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Tip Sheet: Turning Corporate Responsibility Into Brand Opps

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories. | MORE »

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Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter. | MORE »

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Tip Sheet: Turning Corporate Responsibility Into Brand Opps

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories. | MORE »

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Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

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Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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Once Upon a Time There Lived a Plot: The Importance of Storytelling

Though we may all consider ourselves storytellers, Meg O’Leary, principal and founder of Inkhouse Media + Marketing, explains why most business stories fall flat and prescribes five elements for writing a good company story. | MORE »

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