More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study.
Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines
PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.
A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.
While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.
Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results.
A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop.
Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas.
Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign
Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.