Topics

2012 Platinum PR Awards: Twitter Campaign

September 15th, 2012 by

Co-Winner: American Airlines with Weber Shandwick – #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment,… Continued

2012 Platinum PR Awards: Cause-Related Marketing

September 15th, 2012 by

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

2012 Platinum PR Awards: Podcast and/or Videocast

September 15th, 2012 by

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

2012 Platinum PR Awards: WOW! Award

September 15th, 2012 by

Co-Winners: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest  mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

2012 Platinum PR Awards: Media Event

September 15th, 2012 by

Co-Winner: Ogilvy PR with National Heart, Lung and Blood Institute – The Heart Truth Red Dress Collection 2012 Leveraging The Heart Truth’s decade of progress in helping to raise awareness of the No. 1 killer of… Continued

2012 Platinum PR Awards: Social Media 

September 15th, 2012 by

 Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued

2012 Platinum PR Awards: Cause-Related Marketing

September 15th, 2012 by

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

2012 Platinum PR Awards: PR On a Shoestring

September 15th, 2012 by

Co-Winner: American Academy of ophthalmology – Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses  To the American Academy of Ophthalmology, people who wear non-prescription decorative contact lenses just aren’t seeing straight. So the organization launched… Continued

2012 Platinum PR Awards: Video Program 

September 15th, 2012 by

Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino  Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued

2012 Platinum PR Awards: Influencer Communications

September 15th, 2012 by

Winner: R|F Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies To elevate the message of Band-Aid as an innovative wound care brand and increase its relevancy with adult women, RF|Binder developed a multi-tiered public relations strategy that tied… Continued