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Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

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Checklist: Questions to Consider When Prepping Your Organization for a Crisis

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program. | MORE »

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C. | MORE »

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PR News Q&A with TerraCycle’s Albe Zakes: The Low-Cost Power of Strategic Facebook Questions

Albe Zakes of "upcycling" company TerraCycle will present a case study on harnessing the power of Facebook on modest budgets at PR News’ Dec. 1 Facebook Conference in Washington, D.C. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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Impact of Blogs on Women’s Buying Decisions

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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PR Myth of the Month: Great PR Programs Yield Quick Results

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch. | MORE »

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

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PR Myth of the Month: Great PR Programs Yield Quick Results

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch. | MORE »

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