Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.
Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?
Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring?
A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.