Topics


avatar

Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

Comments Off

avatar

4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

Comments Off

avatar

5 Steps to Crafting Perfect PR Pitches For your Small Business

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business. | MORE »

Comments Off

avatar

5 Steps to Crafting Perfect PR Pitches For your Small Business

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business. | MORE »

Comments Off

avatar

The Silent Killer in Press Releases

Basic fact-checking can save you—and your media contacts—a world of grief. | MORE »

1 Comment

avatar

The Silent Killer in Press Releases

Basic fact-checking can save you—and your media contacts—a world of grief. | MORE »

Comments Off

avatar

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws. | MORE »

Comments Off

avatar

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws. | MORE »

Comments Off

avatar

4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

Comments Off

avatar

Four Ways You’re (Probably) Not Using LinkedIn for PR

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look. | MORE »

Comments Off