Case Study: PR Preparation Drives NFL Rookie Weekend Video Antics, Capped by a Viral Effort That Scores a Touchdown
When Seattle Seahawks rookie Golden Tate did his best imitation of singer Taylor Swift for the camera, it was a cause for celebration for trading card company Panini America.
In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."
PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members
In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences.
When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption.
Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green.
Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis.
Pharmaceutical giant Novartis’ comprehensive CSR package features partnerships with groups like the World Health Organization and IBM in order to fight malaria, tuberculosis and leprosy through its access-to-medicine programs.
CA Technologies chose Earth Day 2010 to launch its company-wide volunteer program, inspiring employees to participate in activities across the globe helping local nonprofits and earning the company significant environmentally-focused coverage.
Winner: Hunton & Williams LLP and Jaffe PR – Privacy Blog Influences Global Privacy and Data Security Developments On Dec. 1, 2010, when the U.S. Federal Trade Commission released a long-awaited report proposing a new …