Instagram video has become useful and powerful content for strategic communicators. In much the same way as photos, Instagram users can like, share and comment on videos. For clients and organizations new to Instagram, the likes, shares and comments can give a marketing and PR team data about how a client’s or organization’s content is performing. Plus, these simple metrics can provide insight into what could be done to improve them.
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How a Nonprofit Took Advantage of Media Trends
May 22nd, 2017 by SCOTT SLEEKIn our regular feature about trends in PR and communications, Scott Sleek of the Association for Psychological Science discusses the changes his organization made at its web site when it determined the social media market had shifted.
Acing the PR Job Interview: 6 Tips for Recent Grads
May 19th, 2017 by Sophie MaerowitzIt’s that time of year again: Spring is in the air and so are graduation caps. Recent college graduates looking to enter the communications field will face the challenge of their first round of interviews, rife with think-on-your-feet moments. Whether you’re graduating or have a friend or family member entering the PR workforce, here are six interview prep tips for aspiring PR pros.
How Twitter’s New Transparency Tools May Affect Your Paid Posts
May 18th, 2017 by Ian James WrightTwitter rolled out new tools and controls May 17 that allow users to view and modify the data that helps advertisers target them. Users are now able to turn off interest-based ads entirely (although they would still see other paid posts) or curate their interests to see ads that are more relevant to them. To see which interests Twitter thinks you have, go to Settings -> “Your Twitter data.”
How to Respond to What Might Become a Crisis
May 17th, 2017 by Seth ArensteinIt’s generally accepted that brands are highly vulnerable to crises. We’ve all heard the maxim, “It’s not a question of if your brand will experience a crisis, but when.” The good news is that since communicators work across the enterprise, they are well placed to know where a crisis might erupt. But how about when it doesn’t take an experienced communicator to know that a brand might be vulnerable? We look at two incidents where issues have arisen and brands might be tempted to act.
How Coca-Cola Uses Multimedia to Connect and Engage
May 17th, 2017 by Jay Moye, The Coca-Cola CompanyIt’s been said that a picture is worth a thousand words. If this is true, then you could argue that video and other multimedia content are worth millions. This is especially the case in the very crowded brand journalism waters, where The Coca-Cola Company is using content to simultaneously build brand love and corporate trust. Coca-Cola Journey makes (and sometimes breaks) Coca-Cola news, bringing to life the stories bubbling just beneath the surface of our business. We made this big bet because we believed that authentic stories matter.
Starwood Retail’s Test-and-Learn Instagram Strategy
May 16th, 2017 by Sophie MaerowitzTrying to replicate what made a post get 300 likes when your account routinely sees 100 likes per post can make you want to bang your head against the wall…Or, it can ignite a new test-and-learn campaign. Your team can make educated guesses about what worked and incorporate those elements into future posts.
In the Wake of WannaCry, Make Improvements to Your Security Protocols
May 16th, 2017 by Ian James WrightA ransomware attack ravaged the globe May 12 in the form of WannaCry, a program that spread itself through a Windows networking protocol. There was a patch, but that was no help to the countless users who had not updated and installed it. Much of the blame for this has fallen on Microsoft.
3 Internal Communications Principles Steve Harvey Missed in ‘Don’t Talk to Me’ Memo
May 15th, 2017 by Sophie MaerowitzA memo that reads,”For your eyes only?” Not in showbiz. On May 10, Chicago media blog RobertFeder.com leaked a harshly worded internal memo sent by talk show host Steve Harvey to all “Steve Harvey Show” employees at the start of this year’s season. The memo airs Harvey’s grievances around a lack of privacy on set and requires employees to make an appointment with Harvey prior to any direct contact. “IF YOU OPEN MY DOOR, EXPECT TO BE REMOVED,” the memo reads, before listing several other studio locations Harvey claims to be regularly “ambush[ed]” by NBC staff.
How to Create an Entertainment Marketing Strategy
May 15th, 2017 by Matthew Lalin and Jared Weiss, StarpowerOwing to social media, consumers have never felt closer to the world of entertainment and entertainers. They color nearly everything we do. So, what is the best way for brands to take advantage of the public’s thirst for show business? While it might seem that hiring Beyoncé or Frank Ocean is the way to go, there are myriad options for brands.