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Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital. | MORE »

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5 Steps to Crafting Perfect PR Pitches For your Small Business

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business. | MORE »

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5 Steps to Crafting Perfect PR Pitches For your Small Business

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business. | MORE »

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The Silent Killer in Press Releases

Basic fact-checking can save you—and your media contacts—a world of grief. | MORE »

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The Silent Killer in Press Releases

Basic fact-checking can save you—and your media contacts—a world of grief. | MORE »

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Writing Press Releases 101: Five Questions to Ask Before Typing a Word

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws. | MORE »

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Writing Press Releases 101: Five Questions to Ask Before Typing a Word

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth. | MORE »

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