One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.
Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.
Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.
Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.
Case Study: PR Preparation Drives NFL Rookie Weekend Video Antics, Capped by a Viral Effort That Scores a Touchdown
When Seattle Seahawks rookie Golden Tate did his best imitation of singer Taylor Swift for the camera, it was a cause for celebration for trading card company Panini America.
Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing
â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from …
While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.