The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant
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Keeping It Real for the 2018 Social Shake-Up
May 26th, 2017 by Jerry AsciertoIf I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks to describe this zeitgeist, this evolution of messaging. But to me, it really all comes down to a single, often misunderstood word—empathy.
Gianforte’s Assault on Reporter a Historic Marker in Media Relations in the U.S.
May 25th, 2017 by Ian James WrightFile under “signs of the times”: Republican candidate for the House of Representatives Greg Gianforte violently assaulted a reporter Wednesday, according to the eyewitness account of a a team from the Fox News Channel. The victim, Ben Jacobs of The Guardian, entered a room at Gianforte’s Bozeman, Montana headquarters where the Fox News team was preparing for an interview with the candidate and began questioning Gianforte about the controversial American Health Care Act.
Some Top ‘Shakeaways’ From the 2017 Social Shake-Up
May 24th, 2017 by Seth ArensteinWant to know some of what was on the minds of attendees at the sold-out Social Shake-Up Show? Ask the attendees to discuss 10 social media-related topics toward the end of the conference. That’s just what happened on Wednesday afternoon at the show. Find out what the attendees were thinking about as well as some of their key takeaways.
Cecily Strong in a Conversation You Wished You’d Started
May 24th, 2017 by Seth ArensteinThe Saturday Night Live actor who plays the girl you wish you hadn’t started a conversation with at a party turned out to be quite conversant about social media during Tuesday afternoon’s session of the sold-out Social Shake-Up in Atlanta. Actor/comedian/activist Cecily Strong provided trenchant points about social media as it relates to celebrities and brands. There were plenty of laughs, too. Photo: www.Jkleinphotography.com
Shonduras Urges Audience Engagement, Creativity
May 23rd, 2017 by Seth ArensteinThere were things old and new during the sold-out 2017 Social Shake-Up Show’s opening general session today (May 23) in Atlanta. The new started right away, as six members of the Alpha Rho step dancers of Morehouse College literally kicked off the show with a rousing performance. And then Shonduras took over the stage.
Pre-Social Shake-Up Workshops Emphasize Knowing the Customer
May 22nd, 2017 by Seth ArensteinThe early bird gets the worm. That certainly applied to the pre-Social Shake-Up workshops, which featured plenty of personalized instruction on topics ranging from customer journey mapping, SEO and building online communities. The Social Shake-Up, which begins in earnest May 23, is sold out, yet the pre-show workshops were intimate and filled with important takeaways or shakeaways, perhaps.
It’s Time to Embrace the Earned Potential of Micro-Lead Media
May 22nd, 2017 by Michael J. Lamp, Hunter Public RelationsAs PR pros working in an age when even the term ‘new media’ feels old and social apps appear and disappear like stairwells at Hogwarts, we can’t simply sit back and watch earned opportunities slip away. We must evolve and expand by mining new communications platforms for the earned potential that lies within them. Since media companies have adopted social channels as a viable distribution method for their content, shouldn’t PR pros be working harder to earn coverage for clients from media…on social media?
First Steps: Having Clear Plans for Early Moments of a Crisis Can be a Difference Maker
May 22nd, 2017 by Seth ArensteinSeveral situations last week prompted us to think about how brands respond (or don’t) to situations that could become crises. Ken Peterson, communications director of Monterey Bay Aquarium, and Bell Helicopter CCO Robert Hastings urge brands to include an evaluation process in their emergency plans to determine whether or not a situation is a crisis. This evaluation process should include monitoring social conversations and news coverage. That’s step 1 at the Aquarium, Peterson says. Step 2 is an initial assessment to “ramp up or stand down.”
Three Tips to Make Networking Successful and a Lifelong Activity
May 22nd, 2017 by Annmarie GioiaChances are that most of the people around you are looking a new job. One of the best ways for PR pros to keep current with skills and potential employment possibilities is to take advantage of the contacts that you’ve been provided through your career, family and social networks. It’s imperative to make networking a lifelong commitment. At a certain point in our lives and careers we can easily become complacent in our roles and surroundings. We need to be sure to make an effort to invest personally, professionally, intellectually and socially in those individuals strategically placed in our path.