Topics

Poll: Have We Entered the Post-‘Client’ Age? 

January 31st, 2013 by

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Most Undervalued PR Skill (According to You)  

January 31st, 2013 by

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

Road to Effective PR Writing Need Not Be So Bumpy

January 30th, 2013 by

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Digitally Satisfied Shoppers Likely to Purchase More

January 30th, 2013 by

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

January 29th, 2013 by

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

What PR Pros Can Learn from Super Bowl Media Day 

January 29th, 2013 by

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.

Consumers Take Closer Note of Companies’ Practices

January 29th, 2013 by

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

Editor’s Pick: Video of the Week (1/31)

January 29th, 2013 by

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.