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Beware of Meaningless Social Media Numbers

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results. | MORE »

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U.S. ‘Alpha Females’ Choose Smartphones Over Sex

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline. | MORE »

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U.S. ‘Alpha Females’ Choose Smartphones Over Sex

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline. | MORE »

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10 Tips for Handling a Crisis on Twitter

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis. | MORE »

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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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PR News/Cision Study: PR Pros Favor Twitter for Media Relations

Despite the growing popularity of social networks, the e-mailing of press releases is not abating. | MORE »

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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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PR News/Cision Study: PR Pros Favor Twitter for Media Relations

Despite the growing popularity of social networks, the e-mailing of press releases is not abating. | MORE »

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Wal-Mart Crisis Underscores Need for Strong Corporate Governance

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions. | MORE »

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Digital Watch: Editing Wikipedia Posts a ‘Sticky’ Business

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business. | MORE »

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