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Issues Measurement and Analysis: Ask These Questions First

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns. | MORE »

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PR News Poll: PR to Mobilize in 2012

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012. | MORE »

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PR News Poll: PR to Mobilize in 2012

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012. | MORE »

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Ignoring the Rules the Quickest Way to Lose at Launching Contests on Facebook

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles. | MORE »

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Google Punishes Itself After Inadvertently Doing ‘Evil’

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web. | MORE »

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PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit. | MORE »

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PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit. | MORE »

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Social Sites’ Role In Reaching Key Influencers Grows

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms. | MORE »

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Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

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Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

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