8 Irresistible Incentives to Include in Your Content

August 14th, 2013 by

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.

Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

August 13th, 2013 by

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.

5 Signs Your Employees May Have One Foot Out the Door

August 13th, 2013 by

It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?

Be a Siren, Not a Car Alarm: When Less is More in PR

August 13th, 2013 by

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I

CEO’s Firing of Patch Creative Director Sends the Wrong Message

August 12th, 2013 by

Tim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.

4 Insider Tips for Excellent Facebook Ads

August 12th, 2013 by

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.

PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’

August 12th, 2013 by

Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.

Case Study: American Traffic Solutions Inc. Uses Small Investment in Facebook Ads to Spread the Word About Highway Safety Company: American Traffic Solutions

August 12th, 2013 by

In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products.

Taking A Brand New Look at Visual Storytelling

August 12th, 2013 by

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.

Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues

August 12th, 2013 by

The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.