DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal CommunicationsJanuary 21st, 2013 by Bill Miltenberg
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.