Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”
Great communicators are usually great writers, and great writers create great PR.
List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job SatisfactionMay 6th, 2013 by PR News
Forbes recently released data from its 2013 Most Reputable U.S. Companies report.
He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the