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2012 Platinum PR Awards: Global PR

September 15th, 2012 by

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued

2012 Platinum PR Awards: Re-Branding/Re-Positioning

September 15th, 2012 by

Co-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring… Continued

2012 Platinum PR Awards: Media Relations

September 15th, 2012 by

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued

2012 Platinum PR Awards: Podcast/Videocast

September 15th, 2012 by

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

2012 Platinum PR Awards: Marketing Communications

September 15th, 2012 by

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

4 Things PR Pros Need to Know About LinkedIn’s New Company Pages

September 12th, 2012 by

LinkedIn is slowly rolling out new Company Pages, and brand managers should be ready to modify their pages.