Topics


avatar

+1 Anyone? Sparks Fly as PR Pros Ponder Google’s Social Network

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

 | MORE »

Comments Off

avatar

Get Ready for Takeoff: A Google+ Flight Checklist

While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.

 | MORE »

Comments Off

avatar

Exxon Writes Its Own PR Rules

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.

 | MORE »

Comments Off

avatar

Macy’s Misses With Martha Recall

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

 | MORE »

3 Comments

avatar

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

 | MORE »

1 Comment

avatar

PR News Q&A: Sabrina Horn Discusses Combining Microblog Metrics With a Macro Business Outlook

Leading up to the PR News Twitter Conference in November in Las Vegas, panelist Sabrina Horn of the Horn Group opines on the importance of content, Twitter staffing and key measurements that resonate with the C-suite.

 | MORE »

Comments Off

avatar

Get Hyper: Tips for Pitching Hyperlocal Media Outlets

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.

 | MORE »

1 Comment

avatar

You Know Your Web Site Needs a Redesign When…

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design.

 | MORE »

Comments Off

avatar

Tip Sheet: Five Steps to Retaining Top Comms Talent

The PR job market is loosening up—now is the time to think about how to keep your top performers in the fold.

 | MORE »

Comments Off

avatar

Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

 | MORE »

Comments Off