Topics

Hilton’s Chris Brooks on Engaging the Media via Twitter

October 18th, 2012 by

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.

Media Trainers Score Round 2 of Romney vs. Obama

October 17th, 2012 by

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

Few Companies ‘Very Advanced’ in Leveraging Mobile

October 17th, 2012 by

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

After Scoring Media Hits, Pizza Hut Bails on Debate

October 16th, 2012 by

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

All the Rage: Big Brands Must Deal With Mad Consumers

October 16th, 2012 by

86% of consumers think big businesses maximized profits at the expense of customers and communities.

Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

October 15th, 2012 by

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.

Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

October 15th, 2012 by

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.