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Back to the Drawing Board for Internal Communicators

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale. | MORE »

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Weiner Gets Through Press Conference; What Should His Next Steps Be?

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical. | MORE »

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Scaling Up: Achieve Control and Value From ‘Local’ Social Media

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system. | MORE »

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PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook

LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels. | MORE »

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France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows. | MORE »

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Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media. | MORE »

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Integration of IR and PR: Success Through Quality Information

The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication. | MORE »

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How to Increase Your Chances of Winning Best-of-Show Awards

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows. | MORE »

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Case Study: Multiple Twitter Touch Points Rocket Discovery Comms’ @MythBusters Into the Engagement Stratosphere

Not interested in attracting followers for followers’ sake, Discovery Communications initiated live chats, contests, a mysterious show insider and celebrities to establish a deep Twitter connection. | MORE »

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Do Something Different: Engage the Media Using Twitter

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release. | MORE »

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