Topics

The Intersection Between Creative and Imperative

June 17th, 2013 by

Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.

Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable Efforts

June 17th, 2013 by

To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.

Pressure Increases on PR Agencies To Become More Business Savvy

June 17th, 2013 by

The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird.

Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

June 17th, 2013 by

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.

Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

June 14th, 2013 by

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.

Fast-Growing Vine Offers Vast New PR Possibilities

June 14th, 2013 by

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.

Video Pick: Myspace’s $20 Million Relaunch

June 14th, 2013 by

Here’s the first peek at Myspace’s $20 million ad campaign aimed at breathing life into the social media site. Could this be the year of Myspace redemption?

Facebook Adds #Hashtags: What Now?

June 13th, 2013 by

It’s been a long time coming. Facebook has officially added hashtags.

Content Marketing Litmus Test: If You Won’t Click it, Why Would Anyone Else?

June 13th, 2013 by

The line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality.

Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

June 13th, 2013 by

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”