Topics

7 Ways to Build a Following on Instagram

October 18th, 2013 by

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.

Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

October 17th, 2013 by

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.

PR Developing New Disciplines for The Not-Too-Distant Future

October 17th, 2013 by

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.

5 Ways That PR Execs Can Drive Engagement on Facebook

October 16th, 2013 by

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.

6 Pointers for Taking PR’s Role in Social to the Next Level

October 16th, 2013 by

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.

PR News Celebrates 2013 Top Places to Work in PR

October 15th, 2013 by

PR News honored its 2013 Top Places to Work in PR winners at the Oct. 15 Platinum PR Awards luncheon, which was held at New York’s Grand Hyatt. Each year PR News celebrates the PR… Continued

PR News Announces 2013 Platinum PR Award Winners

October 15th, 2013 by

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

2013 Platinum PR Awards: Wow! Award

October 15th, 2013 by

Winner: Marina Maher Communications – Depend and the Great American Try On: Repositioning Incontinence from the Bathroom to the Forefront of Pop Culture For people who get to the point in life when they need… Continued

2013 Platinum PR Awards: Event Marketing

October 15th, 2013 by

Winner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued

2013 Platinum PR Awards: Anniversary Campaign

October 15th, 2013 by

Co-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued