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PRNEWS Live welcomed Sandy Skees, EVP, Purpose & Impact Global Lead at Porter Novelli. We discussed green washing and green hushing trends that have been circulating as of late, but what is also really happening when it comes to ESG, sustainability and purpose communications. 

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

With all the hype associated with microtrends, how much attention should brands be paying to these moments?

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.