New Instagram Analytics Feature Adds Depth to the Platform

May 17th, 2016 by

Instagram is currently testing new analytics tools and business profiles, which will be rolling out in the coming months. Along with the heightened analytics offerings, businesses will now be able to have specialized profiles that include a contact button, access to maps and directions and categorize the business by type.


Trump’s PR Alter Ego Makes ‘Yuuuge’ Comeback

May 16th, 2016 by

We’re not being political—that’s not our role—but we got a good laugh from stories that surfaced late last week about presumptive Republican nominee Donald Trump allegedly posing as his own publicist. Since we write about the profession, we were amused.

Tips and Tricks for a Successful Broadcast Interview

May 16th, 2016 by

This piece is excerpted from Maura Fitzgerald’s article “Making the Most Out of Broadcast: Turning Your Exec Into a Media Star” in the PR News Media Training Guidebook, Volume 6. Dress: ■Dress conservatively. For men, a… Continued

Structuring Your Messaging Playbook

May 16th, 2016 by

This piece is excerpted from David Hlavac’s article “How to Take a ‘Playbook’ Approach to Messaging: 7 Tips for a Winning Strategy” in the PR News Media Training Guidebook, Volume 6. In order to make… Continued

3 Places to Insert Messages

May 16th, 2016 by

This piece is excerpted from Andy Gilman’s article “Top Execs Don’t Have Much Time for Coaching: Focus on These 3 Tips” in the PR News Media Training Guidebook, Volume 6. Question: When is the best time… Continued

The Do’s and Don’ts to Get You Started With Volunteer Spokespeople

May 16th, 2016 by

This piece is excerpted from Rosalyn Mandola’s article “How I Learned to Stop Worrying and Love Volunteer Social Media Engagements” in the PR News Media Training Guidebook, Volume 6. DO – Provide guidelines with “must… Continued

The Week in PR

May 16th, 2016 by

We reported late last year that members of Chipotle’s brass mentioned during an investor conference that they were upset with the piecemeal way the Centers for Disease Control and Prevention (CDC) was reporting to the public about the brand’s cases of E. coli (PRN, Dec 14 & 21, 2015). Apparently the burrito maker also put its complaint in writing.


How to Make Certain Your Media Pitches Will Not Be Ignored

May 16th, 2016 by

When it comes to pitching a story, there are various tenets that I have always disagreed with, e.g.: reporters and editors won’t read a pitch longer than a few sentences; when trying to place a photo accompany it with a short caption; TV pitches have a better chance of success when B-roll is available. But there are some rules that I have always enforced with account execs so that their pitches at least have a chance of success.


How an Online Brand Used Video to Gain Public’s Trust

May 16th, 2016 by

At its core, successfully marketing a product or service is about fostering a positive relationship with the consumer. In developing this relationship, a brand needs to actively dedicate itself to building trust.


APCO Report: Pharmaceutical Industry Shows Reputation Can Be Complex Calculation

May 16th, 2016 by

You had to love the photo of a baseball catcher falling, heels over head, which CNBC ran on its site accompanying a story about pharma brand Valeant ( PRN , Mar 28), whose stock fell 5%+ May 12. The decline