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Metrics Prove PR Value at a Price

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high. | MORE »

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Twitter Watch: Followers of Best Workplaces

Since the end of 2010, most companies on Fortune’s "Best Places to Work" have seen dramatic growth in their number of Twitter followers. Still, two of the top 20 companies haven’t yet ventured onto Twitter. | MORE »

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Burson-Marsteller Hits the Delete Button

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook. | MORE »

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11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York. | MORE »

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Facebook’s Network Effect on the News: Key Takeaways for Any Brand

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated. | MORE »

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A Dangerous Toddler Chair, and a Slow Response 

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire. | MORE »

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PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts. | MORE »

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Small Companies Go Big on Social Media

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones. | MORE »

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Video Explodes on Media Sites

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011. | MORE »

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Social Media Monitoring and Disciplining Soars

An increasing number of companies are monitoring the social media use of employees, and, in many cases, taking disciplinary actions despite having no formal policy in place. | MORE »

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