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PR News Q&A With Bonin Bough: Will PR Miss Out on Social Media?

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media. | MORE »

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Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs. | MORE »

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Transparent Comms: Let Stakeholders See Through You

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications. | MORE »

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Milking a Controversy for All Its Worth

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits. | MORE »

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When Monitoring Is Not Enough

As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’ | MORE »

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7 Ways to Boost Your Trade Show PR Efforts

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette. | MORE »

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NFL Lets the Fans Fight Out the Concussion Lawsuit

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness. | MORE »

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PR News’ Oct. 5 Digital PR Summit to Trace Hottest Developments in Social Network Communications, SEO and More

Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5. | MORE »

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State-of-the-Art Messaging Tips Highlight PR News’ Just-Published Media Training Guidebook

In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more. | MORE »

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Is WSJ’s Blast at Critics Part of the News Corp. PR Plan?

While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal. | MORE »

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