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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets. | MORE »

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The Accidental Agency: A Retrospective of My Life in PR

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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The Accidental Agency: A Retrospective of My Life in PR

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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One Login, Lots of Data: Google’s Simplified Privacy Policy

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies. | MORE »

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4 Key Strategies to Effective Employee Crowdsourcing

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach. | MORE »

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PR News Poll: PR Pros to Use Texting in 2012 Campaigns

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012. | MORE »

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PR News Poll: PR Pros to Use Texting in 2012 Campaigns

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012. | MORE »

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Lack of Preparation Mars Costa Cruises Press Conference

CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference. | MORE »

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