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Twitter Tops Facebook in Press Release Views

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views. | MORE »

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Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

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Blocking Employee Use of Social Media? It’s Time to Rethink Why

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope. | MORE »

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10 Internal Engagement Principles for CSR Initiatives

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics. | MORE »

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Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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Marriott Books Room for Customer Reviews on its Own Site

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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Nearly Half of Employers Unhappy With Worker Performance

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication. | MORE »

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Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease. | MORE »

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