Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.