Topics

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

What Vine, Twitter’s New Video Service, Means for PR Pros

January 25th, 2013 by

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

Editor’s Pick: Video of the Week (1/25)

January 25th, 2013 by

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

Internet Content Drives Consumer Decisions

January 25th, 2013 by

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Enter PR News’ Ultimate Workspace Pinterest Contest

January 25th, 2013 by

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Infographic: Analog Catalogs Had Big Influence on Holiday Shoppers

January 23rd, 2013 by

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

Reputation and the News Media: 5 Research-Driven Insights

January 22nd, 2013 by

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

January 22nd, 2013 by

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.