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Consumer Loyalty Programs Miss Mark 

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all. | MORE »

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Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste. | MORE »

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Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: … | MORE »

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Charting the Industry: Top 100 Brands Fumble on Facebook

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments. | MORE »

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Raise Brand Visibility With Focused, Tailor-Made SEO, SEM and Content

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages. | MORE »

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Media Mix-ology: Start With Science And Add a Splash of Intuition

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction. | MORE »

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PR News Q&A: Sally Falkow on Google’s Content Crackdown

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page. | MORE »

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Making Your Internal Content Public One ‘Message of the Day’ at a Time

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders. | MORE »

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Taking Trading Cards on the Road: Tips for Mobile Tours

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group. | MORE »

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Social Networking Fastest-Growing Mobile Content Category

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore. | MORE »

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