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5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.

Don’t Just Create Content—Provide Utility

September 5th, 2012 by

Content marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.

Don’t Just Create Content—Provide Utility

September 5th, 2012 by

Content marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.