While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.
The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?
An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.
Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.
While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.
Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row BlogNovember 12th, 2012 by jhudson
Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.
To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.
PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.