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Clear Vision, Dialogue Help Align Employee Actions to Business Goals

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process. | MORE »

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PR News Survey: What Do You Need to Know About Twitter?

Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts. | MORE »

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E-Mail Still King Despite Rise of ‘Mocial’ Comms 

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers. | MORE »

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Corporate Distrust Still High Among American Consumers

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust. | MORE »

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Live Event Attendees Value Personal Interactions

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks. | MORE »

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NEDA Dishes Out Criticism, But General Mills Can Take It

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win. | MORE »

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Measurement Consolidation Looms Large at AMEC Conference in Lisbon

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement. | MORE »

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Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

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Too Much Authenticity Is Not What the People Want

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either. | MORE »

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IABC World Conference: When Thought Leadership Goes Bad

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands. | MORE »

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