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Looking at the Half-Life of Social Network Links

A new Bitly study shows that links posted on YouTube have the longest social media half-life. | MORE »

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CEOs: Social Media to Become One of The Top Two Ways to Communicate

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years. | MORE »

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CEOs: Social Media to Become One of The Top Two Ways to Communicate

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years. | MORE »

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Charting the Industry: Twitter Up-and-Coming Pitching Platform

Findings of the PR News/Cision Social Media Survey show that while social media is becoming a major component in engaging with journalists, the ubiquitous use of e-mail to pitch press releases is preventing a total social takeover. | MORE »

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Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence. | MORE »

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Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence. | MORE »

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Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

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Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

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Mitigate Google’s Search Update Pain With Web Site Housecleaning

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response. | MORE »

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Mitigate Google’s Search Update Pain With Web Site Housecleaning

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response. | MORE »

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