Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
With the general economy on the upswing PR pros have reason to be hopeful about the future.
Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends
The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.