Road to Effective PR Writing Need Not Be So Bumpy

January 30th, 2013 by

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Digitally Satisfied Shoppers Likely to Purchase More

January 30th, 2013 by

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

January 29th, 2013 by

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

What PR Pros Can Learn from Super Bowl Media Day 

January 29th, 2013 by

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.

Consumers Take Closer Note of Companies’ Practices

January 29th, 2013 by

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

Editor’s Pick: Video of the Week (1/31)

January 29th, 2013 by

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

What PR Pros Need to Know About Online PR

January 29th, 2013 by

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

January 28th, 2013 by

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.