Topics


avatar

Keep Creativity Flowing: Making Space for Slow, Big Ideas

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements. | MORE »

2 Comments

avatar

Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

Comments Off

avatar

Reaching for the Cloud: Basic Cloud Computing Applications

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately. | MORE »

Comments Off

avatar

Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep. | MORE »

1 Comment

avatar

Amex Classes Up Foursquare

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole. | MORE »

Comments Off

avatar

Are ‘Wants’ Stronger Than ‘Likes’?

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators. | MORE »

Comments Off

avatar

PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9. | MORE »

Comments Off

avatar

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers. | MORE »

Comments Off

avatar

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before. | MORE »

Comments Off

avatar

Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% … | MORE »

Comments Off