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Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

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An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

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PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

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PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

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Facebook’s Message to Investors: Look to the Stars

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

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7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

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7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings … | MORE »

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5 Tips for a Successful Social Media Crisis Response

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6′s David B. Thomas provides five ways to organize a social crisis strategy. | MORE »

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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies. | MORE »

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