Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.
One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.
The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.
The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"
The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.