Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
62% of the public cares more about companies’ practices and policies today than they did 10 years ago.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.