Topics

Retooling Social Media Metrics To Provide Real, Actionable Insights

April 15th, 2013 by

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

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5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

April 11th, 2013 by

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

Infographic: 2012 Paid Better for PR Pros than 2011

April 11th, 2013 by

With the general economy on the upswing PR pros have reason to be hopeful about the future.

Online Media Consumption Now Exceeds Offline Use

April 11th, 2013 by

For consumers of media worldwide, online usage now exceeds offline media consumption.

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5 Questions to Ask PR Job Candidates

April 11th, 2013 by

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

Cassidy: Appetite for PR-led Campaigns at an ‘All-Time High’

April 10th, 2013 by

Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends

Smaller-Sized PR Agencies Ramp Up Digital Services

April 10th, 2013 by

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

In Defense of AVEs

April 9th, 2013 by

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.