Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.
Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.
Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.
American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.
While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.
When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.