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2013 CSR Awards: Community Affairs

February 11th, 2013 by

Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern… Continued

2013 CSR Awards: Workplace Innovation

February 11th, 2013 by

Winner: AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T’s Business Telecommunications giant AT&T wanted to give a new ring to its Do One Thing (DOT) program, a companywide effort that… Continued

2013 CSR Awards: Corporate-Community Partnership

February 11th, 2013 by

Winner: Toys R US – Fighting Childhood Cancer, One Cup at a Time In 2012, Toys “R” Us and Toys “R” Us Children’s Fund partnered for the second consecutive year with Alex’s Lemonade Stand Foundation… Continued

2013 CSR Awards: Event—CSR/Green Focus

February 11th, 2013 by

Winner: The Coca-Cola Company and Rogers & Cowan  – will.i.am and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event Fed up with the debris left by 50,000 people following a show by The… Continued

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

Instagram Solidifies Its Web Presence With Full Photo Streams

February 7th, 2013 by

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

Six Tips to Mind Your Manners in the Workplace

February 7th, 2013 by

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.

Editor’s Pick: Video of the Week (2/7)

February 7th, 2013 by

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

Crisis Lessons Between a 30 Rock and a Hard Place

February 7th, 2013 by

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.