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Tear Down That Wall: Content Management Tips for B2B Brands

Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media. | MORE »

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CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands. | MORE »

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Is Panetta’s Terror Message the Right One?

Defense Secretary Leon Panetta says that while we’ve killed a number of terrorist leaders, including Osama Bin Laden, a real threat to the U.S. remains. | MORE »

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PR News Q&A: Integrate Google+ Into Your PR Strategy Now

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy. | MORE »

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PR News Q&A: Integrate Google+ Into Your PR Strategy Now

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy. | MORE »

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For Organizations, Social Media Rules Should No Longer Be Unwritten

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten. | MORE »

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‘Waffle House Index’ Strengthens Restaurant’s Crisis Response Rep

Diner chain Waffle House’s reputation for handling crises has been further strengthened by its masterful response to Hurricane Irene. | MORE »

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How New Moms in the Industry Can Stay in the PR Game

Kathleen Henson, founder and CEO of Henson Consulting, provides six tips to help moms balance pursuing a demanding PR career with building a family. | MORE »

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How New Moms in the Industry Can Stay in the PR Game

Kathleen Henson, founder and CEO of Henson Consulting, provides six tips to help moms balance pursuing a demanding PR career with building a family. | MORE »

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PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter. | MORE »

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