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It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials,… Continued

In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.

With both Google and Facebook placing increasing value on the mobile experience, the era of focusing on “internet trends” may be over, while mobile trends have taken center stage—the internet is mobile now and vice versa. So how are smartphone users interacting with their devices and engaging with apps and websites?

Swipe, skip or scroll, audiences are increasingly dismissing advertisements on Instagram. Many users take to the platform primarily to promote their individual interests, and smart brands must think about how to give audiences the spotlight rather than the other way around. Here are five ways communicators can use the tactic to convert Instagram audiences into content heroes.

The experts we talk to routinely stress the importance of having a crisis plan. Of course, as we all learned when writing papers in school, it’s not enough simply to do the initial work—we must revise mindfully and make important adjustments. Attempting to appraise every aspect of your plan is intimidating and overwhelming, so start the evaluation process in stages.

The contest Saturday night between boxer Floyd Mayweather Jr. and mixed martial artist Conor McGregor is being called a fight, but really it’s an event. A PR event. The hype surrounding it has been tremendous. So, just for fun, which of these two athletic welterweights and social media heavyweights would you choose as your brand’s ambassador? We might have the answer.

Earlier this month PR News asked 24 public relations leaders the following question: How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur? Their answers demonstrate these leaders feel PR already is a strategic advisor and will remain so regardless how blurry the lines between PR, marketing and advertising become.

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued

The post PR Pros as Strategic Advisers, and Where It Goes From Here appeared first on PR News Blog.

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in… Continued

As we know, the best PR pros are constantly learning in a variety of ways. Arthur Solomon argues that even if you lack the money to fund continuing education courses or seminars, PR pros can learn a great deal just by observing the actions of politicians in Washington, D.C. Following up on his July 14 post, here are more lessons from a tuition-free crash course in media relations.