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Scorecard: Give Your Media Coverage the ‘MBA’ Test

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts. | MORE »

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Reaching for the Cloud: Basic Cloud Computing Applications

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately. | MORE »

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Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep. | MORE »

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Amex Classes Up Foursquare

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole. | MORE »

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Are ‘Wants’ Stronger Than ‘Likes’?

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators. | MORE »

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PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9. | MORE »

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Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before. | MORE »

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Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ Integration

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43% … | MORE »

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Charting the Industry: Making Good on Bad Employee Morale

Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures. | MORE »

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He Leads-She Leads: Gender Plays Big Role in the Body Language of Leaders

Projecting the right body language often makes or breaks an executive’s media interview or public appearance. Executive coach Carol Kinsey Goman reveals important signals sent, and how they differ by gender. | MORE »

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