Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.
Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.
At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.