How To Tell A Good Story and Inspire Your Audiences

July 29th, 2013 by

Not long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?

Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65

July 29th, 2013 by

Midsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction.

Avoiding Chronic Mistakes in PR Measurement

July 29th, 2013 by

There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

July 29th, 2013 by

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.

PR’s Role in Shaping Brand Perception Is Illustrated in Revival of Twinkies

July 29th, 2013 by

When Twinkies parent company Hostess went out of business late last year there was an outpouring of sentiment from millions of people for the spongy cake with the creamy filling, which dates back to 1930. Saying goodbye to such an iconic brand was hard to, er, swallow for a lot of older consumers, who equate Twinkies with their childhood.

Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

July 29th, 2013 by recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”

5 Things to Consider to Keep Your Company Off a ‘Worst’ List

July 26th, 2013 by

Maintaining a satisfactory work environment is not only an ethical practice, but also a way to help craft a quality external image. 24/7 Wall St. recently released its list of America’s worst companies to work for and identified nine exceptionally bad corporate work environments.

3 Questions You Need to Ask Before Creating Branded Content

July 26th, 2013 by

Branded content is ubiquitous, but you need to have a solid strategy in place to capitalize on it. Doing so will not only ensure that your content gets seen, but also that it doesn’t end up going viral for the wrong reasons.

Video Pick: Anthony Weiner’s Latest Apology Tour

July 25th, 2013 by

Anthony Weiner — or should we say “Carlos Danger” — is in the throes of a new crisis stemming from his apparent sexting habit. His poll numbers have already taken a huge hit, as reported by CNN.

4 Ways Brands Can Keep a Lid on Facebook Spam

July 25th, 2013 by

Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.