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Venue Menu: Event Success a Tall Order Without Key Steps

Pollack Communications SVP Marcie Klein covers five key elements for developing an exciting atmosphere for a special event. | MORE »

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Total Recall: What to Do When Good Food Turns Bad

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan. | MORE »

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Ticker Shock: Five Strategies That Move the Stock Price Needle

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations. | MORE »

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Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of … | MORE »

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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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