#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
2012 was weak on intensive policy debates, but public affairs communicators were given a chance to fine-tune tools that influence opinion and drive action.
What makes for good content marketing? You can start with creating content that’s engaging.
And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.
Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.