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How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

How To Plan a Media Tour: Devil Is in the Details

October 15th, 2012 by

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Infographic: Obama Supporters Identify With Google, Romney Fans With Walmart

October 15th, 2012 by

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Use the Event Hazard/Outrage Scale as Preparation for Crisis Campaigns

October 15th, 2012 by

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.

Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

October 15th, 2012 by

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.

Taking Sides: With Issues PR, The Medium Is the Message

October 15th, 2012 by

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

GoDaddy Outage a Gift, Curse For Small Biz Owners

October 14th, 2012 by

Decade Productions’ Kenny Borg discusses the PR ramifications for small businesses whose websites went down during the GoDaddy outage.