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3 Questions for Measurement Hall of Fame Inductee Katie Paine

April 24th, 2013 by

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

2 Tips for PR Pros to Add Vine to the Communications Mix

April 24th, 2013 by

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

Making PR Decisions That Are Based on Data (Not Your Gut)

April 23rd, 2013 by

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

6 Tips for Perfecting Press-Release Headlines

April 23rd, 2013 by

A press release headline is often where the first impression is made on journalists and readers.

A Different Take on the Crisis PR Checklist

April 23rd, 2013 by

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Our Favorite Vines: Video From the Social Media Icon Awards

April 22nd, 2013 by

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

How to Implement a Newsroom Mentality

April 22nd, 2013 by

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

7 Tips for Incorporating KPIs into Your Measurement Strategy

April 19th, 2013 by

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.