Topics

How to Defend Reputation With Keyword Research

July 23rd, 2012 by

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

PR News Hotlist: 5 Ways the Beverage Industry Is Battling Bloomberg’s Ban

July 19th, 2012 by

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

It’s Now a Content Marketing World

July 17th, 2012 by

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

6 Reasons Why Grammar Still Matters in the Digital Age

July 17th, 2012 by

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

PR Pros React to Pinterest’s Link Blockade

July 16th, 2012 by

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.